Responsibilities

• Collaborate with Operational & Franchise Directors and Manufacturer partners to align marketing activity with business priorities and brand standards; support customer experience initiatives and retention programmes for a seamless journey.
• Lead execution of marketing strategy delivering integrated campaigns across digital and traditional channels; manage events within budget and ensure campaign reporting and optimisation with the Head of Digital to improve SEO, content, and digital channels.
• Marketing Strategy: implement a comprehensive plan aligned with business objectives and growth goals, covering Sales, Service, Parts, Internal Comms & Fleet.
• Brand/Identity Management: enforce brand identity across materials and touchpoints; work with Manufacturer partners to comply with brand guidelines while maintaining our distinct presence.
• Internal & External Communications: lead communications strategy to ensure positive representation and employee engagement across communities.
• Compliance & Standards Adherence: ensure marketing activities comply with legal/regulatory standards and OEM guidelines; keep materials updated with latest models and product offerings.

Requirements

• Proven Experience: extensive experience in a senior marketing role, ideally in automotive or related fields, with a track record of driving business growth.
• Brand and Identity Management: proven ability to develop and enforce a strong brand while complying with external brand requirements.
• Problem Solving: strategic thinker balancing short-term objectives with long-term goals in a fast-paced environment.
• Financial & Budget Management: experience managing marketing budgets with discipline and cost-efficiency across campaigns.

Benefits

• The chance to be part of one of the regions premier privately owned dealer groups, Brayleys Cars Limited
• A high earning potential based on a mix of financial performance and achievement of departmental KPI objectives
• Minimum of 31 days holiday per year, increasing to 34 days with length of service rewards.
• State of the art facilities
• Preferential rates on new and used cars & motorcycles, vehicles, parts purchases and servicing across all our franchises.
• Group Contributory pension scheme
• Outstanding career development opportunities and career progression
• In-house and manufacturer training
• Enhanced maternity & paternity leave after a qualifying period
• £500 colleague referral bonus