Head of Marketing & Brand at Taskers the Home Store | Liverpool, UK

Head of Marketing & Brand

Liverpool, UK (On-site)

Salary Not AvailableSenior LevelPermanent

Posted 2 months ago

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Job Summary

Own and grow a multi-channel brand and ecommerce engine for a long‑established retailer, balancing strategy, Shopify operations, and integrated campaigns to lift awareness, traffic, and in-store to online conversion.

Campaign & Channel Ownership: Plan and deliver cross‑channel campaigns across digital, email, social, print, radio, outdoor, and in‑store, aligned to trading periods and promotions.
Platform & Experience Ownership: Manage Shopify and POS systems end to end, including meta fields, navigation, payments, and integrations, while guiding external developers.
Brand & Customer Experience: Maintain a consistent brand message, visuals, and customer journey across retail, ecommerce, and offline touchpoints to drive engagement and loyalty.

Job Description

Responsibilities

Brand & Marketing Strategy: Develop and implement the annual marketing and brand strategy in line with business objectives.
Brand consistency: Maintain and strengthen the Taskers brand across all customer touchpoints.
Messaging and customer experience: Ensure consistent messaging, visual identity and customer experience across retail, digital and offline channels.
Market insights: Identify opportunities to enhance brand awareness, customer engagement and market position.
Market monitoring: Monitor market trends, customer behaviour and competitor activity to inform strategic decisions.
Website & Shopify Management: Full management and maintenance of Shopify and Shopify POS systems; Support store staff with POS troubleshooting and operational guidance, including occasional weekend support calls; Managing iPad procedures, hardware and software maintenance; Maintaining product meta fields and Search & Discovery filtration systems; Managing product badges, collection messaging, and customer journey workflows; Managing payment integrations and messaging including Klarna, ClearPay, Novuna Finance, Shop Pay, and similar platforms; Theme management, navigation structure, product templates, pricing visibility, and site availability settings; Supporting external developers and integrations, including BC/Shopify connection troubleshooting.
Campaign Planning & Delivery: Plan, manage and deliver integrated marketing campaigns across digital, social media, email, print, radio, outdoor and in-store channels; Lead the marketing calendar, ensuring activity supports key trading periods, promotions and seasonal events; Work closely with buying, retail and ecommerce teams to maximise commercial opportunities; Manage campaign performance and continually optimise activity based on results and customer insights; Oversee promotional planning and support key sales-driving initiatives throughout the year.
Digital & Ecommerce Marketing: Drive customer acquisition and online growth through digital marketing channels; Oversee social media, content creation, email marketing and CRM activity; Support the continued development of the ecommerce customer journey and online experience; Work with external partners and agencies to improve performance across SEO, paid media and digital campaigns; Identify opportunities to improve website traffic, conversion and customer engagement.
Customer Insight & Brand Development: Use customer data, market research and competitor analysis to inform marketing decisions; Monitor industry trends and identify new opportunities for growth; Support the development of customer loyalty and retention initiatives; Ensure marketing activity remains customer-focused and commercially effective; Champion a strong and consistent customer experience across all touchpoints.
Budget & Performance Management: Manage the marketing budget and ensure strong return on investment; Track and report on key marketing KPIs including sales performance, customer engagement, traffic and brand awareness; Produce regular performance reports and recommendations for the Managing Director; Analyse campaign results and provide actionable insights to improve future performance.
Team & Agency Management: Manage and support the day-to-day activities of the marketing team; Brief and coordinate external agencies, designers, photographers, printers and media partners; Foster a collaborative and creative working environment; Ensure projects are delivered on time, on budget and to a high standard.