Head of Marketing at BlueOptima | Greater London, Kensington and Chelsea, UK | £80K/yr – £90K/yr

BlueOptima

Head of Marketing

Greater London, Kensington and Chelsea, UK (Hybrid)

£80K/yr – £90K/yrSenior Level8+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and optimize the enterprise pipeline through research-led campaigns, data-driven channel management, and CRM/tracking governance, with clear CRO-level reporting and cross-functional content execution.

Marketing pipeline ownership: forecast, report weekly to CRO, and drive MQL-to-SQL quality with HubSpot-based scoring and RevOps collaboration.
Content-led campaigns and asset playbooks: research-driven programs with landing pages, nurture, SDR sequences, and webinars across the year.
Channel and event execution: manage LinkedIn ABM and paid search, run webinars, field/exec events, and ensure consistent brand presence in buyer spaces.

Job Description

Responsibilities

Owning the marketing-sourced pipeline target and reporting on it weekly to the CRO
Running major content-led campaigns across the year built around our research, each with a full asset kit including landing page, email nurture, SDR sequences, webinar, supporting blogs, sales one-pager, and social content
Managing paid channels including LinkedIn ABM and paid search, making budget decisions based on conversion data not assumptions
Running the webinar programme from topic selection through to post-event follow-up
Planning and delivering a field marketing and executive event programme
Owning HubSpot campaign tracking, UTM structure, lead scoring, and MQL routing in partnership with RevOps
Briefing and managing content and social support to deliver the creative and social layer of each campaign
Making the BlueOptima brand show up consistently and credibly in the places our buyers spend time

Requirements

You will have at least eight years in B2B marketing with a meaningful chunk of that in enterprise SaaS.
You have owned a pipeline number before and you are comfortable being held to one.
You know the difference between a marketing qualified lead and a real buying signal and you build programmes around that distinction.
You are strong on HubSpot. Not at an admin level but at a level where you can look at a lead scoring model, a routing workflow, or an attribution report and know immediately whether it is set up correctly.
You understand how long enterprise deals take to close and you build your campaigns accordingly.
You are a good writer and a good briefer. The campaigns we run are research-led and content-heavy.
You do not need to produce everything yourself but you need strong enough judgement to know what good looks like and to get it out of the people around you.

Preferred

Benefits

32 days holiday including bank holidays
12 weeks paid maternity and paternity leave
4 weeks per year flexible remote working from anywhere
Annual Leave purchase (up to 10 extra days)
Work from Home Equipment allowance
Pet friendly office
Sponsored Learning Opportunities
Cycle2work scheme
Team Socials

BlueOptima

BlueOptima's analytics platform empowers software developers and their companies to create better software in the most time and cost-efficient way.The first solution of its kind, BlueOptima provides insight based on the world’s only objective software developer productivity metrics: Actual Coding Effort. It’s a breakthrough for software development.BlueOptima's SaaS platform facilitates analysis of productivity, together with quality, in enterprise software development, in terms of individuals, teams, tasks, projects, divisions, and outsourced suppliers. Understanding variations in performance across an enterprise empowers managers to optimize efficiency. BlueOptima is proven to identify savings of up to 20% of software budgets. BlueOptima’s further offerings around benchmarking and recruiting allow organizations to cost-optimize as early as possible in software initiatives.

Founded in 2006

London, England, GBR

109 employees (6 in marketing)

blueoptima.com