Responsibilities

• Own the marketing strategy with a clear focus on performance, acquisition, and revenue contribution
• Manage a team of Senior Content Managers, Freelance Writers, Videographer, Social Media Manager, Affiliate Marketing Manager
• Set and manage KPIs across all channels: organic traffic, paid media ROAS, conversion rates, and cost per acquisition
• Drive continuous improvement in channel-level ROI and report results to senior leadership
• Lead and develop two Senior Content Managers and oversee all freelance content production
• Set editorial strategy aligned to search intent, SEO priorities, and conversion goals
• Ensure content output — written, video, and social — serves acquisition objectives across all six websites
• Collaborate closely with the Head of Digital and SEO Director on keyword strategy and on-page optimisation
• Own paid media strategy and budget across search, display, and social channels
• Oversee affiliate marketing programme, including partner recruitment, commission structures, and performance tracking
• Provide strategic direction for social media and video content, keeping output commercially relevant
• Manage the in-house videographer and social media resource to maximise reach and engagement that drives acquisition
• Work alongside the Head of Digital on shared resources (designers and developers) to ensure marketing-led projects are delivered on time
• Partner with the Head of Digital on data and analytics to build a joined-up view of customer journeys and acquisition performance
• Contribute to website strategy

Requirements

• Proven track record in a senior marketing role within an ecommerce, transactional, or lead-generation business
• Strong performance marketing mindset - demonstrates commercial results, not just reach or awareness metrics
• Hands-on experience leading content teams and setting editorial strategy tied to SEO and conversion
• Fluency in paid media channels (PPC, paid social) with budget management experience
• Experience with affiliate marketing programme management
• Credibility to lead and inspire Senior Content Managers- strong marketing expertise is essential for this
• Data-literate: comfortable interpreting analytics and making decisions based on performance data
• Experience working across multiple websites or digital properties
• Familiarity with company formation, legal services, or fintech verticals
• Experience working alongside digital/technical teams on CRO and UX-driven projects
• Understanding of SEO strategy at a directorial level (able to brief and challenge the SEO Director

Benefits

• £90-110k and comprehensive benefits package
• Hybrid working model
• Real opportunities for progression as the business scales
• The chance to influence both customer experience and product development
• A culture that values ownership, impact, and continuous learning