Head of GTM

London, UK (Remote)

Salary Not AvailableSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own and scale paid acquisition and outbound engines across enterprise-focused verticals, turning experiments into repeatable go-to-market systems and clear ROI.

  • Growth ownership: Build and optimize demand-gen systems, funnels, and performance reporting across multiple channels.
  • Outbound playbooks: Create scalable outbound workflows and automation aligned with product and leadership messaging.
  • Market strategy collaboration: Align messaging and ICP targeting with founders and product to accelerate pipeline and ARR.

Job Description

Responsibilities

  • Launch and scale paid acquisition campaigns across multiple channels.
  • Run rapid GTM experiments to identify scalable growth opportunities.
  • Build and optimise demand generation systems for key verticals, including fintech, crypto, legal, and healthcare.
  • Test positioning, messaging, creatives, landing pages, and ICP segmentation.
  • Improve CAC efficiency, conversion rates, and pipeline quality.
  • Build scalable paid funnels and performance reporting systems.
  • Analyse campaign performance and continuously optimise ROI.
  • Create outbound workflows using Clay, Apollo, Smartlead, and enrichment tools.
  • Develop scalable outbound playbooks and automation systems.
  • Collaborate closely with product, founders, and leadership on messaging and market strategy.

Requirements

  • 4+ years of experience in B2B SaaS growth, demand generation, or go-to-market roles.
  • Strong performance marketing background with proven KPIs.
  • Experience working with enterprise or mid-market customers in a technical or product-led environment.
  • Proven ability to juggle multiple priorities and thrive in a fast-paced, high-growth startup environment.
  • Experience building outbound systems and automation workflows.
  • Experience managing paid marketing campaigns across Google Ads and LinkedIn Ads.
  • Strong analytical and problem-solving skills.

Preferred

  • Experience in cybersecurity, AI, or highly regulated industries.

Benefits

  • The opportunity to lead and scale go-to-market initiatives at a cutting-edge AI cybersecurity startup.
  • High ownership and visibility, with direct impact on customer outcomes and company growth.
  • A flexible working environment with significant autonomy.
  • The opportunity to grow alongside a rapidly scaling company.
  • Competitive compensation and benefits tailored to individual preferences.
Cyberly logo

Cyberly

Cyberly is the all-in-one, human risk management platform that protects organizations from modern social engineering and AI-driven cyber threats. Founded by AI practitioners, Cyberly helps enterprises and mid-market organizations proactively prevent human risk across email, collaboration tools, and emerging attack surfaces.Cyberly protects organizations from advanced threats such as spear phishing, business email compromise, SMS phishing, collaboration-platform attacks (Slack, Microsoft Teams), voice and deepfake-based social engineering through continuous AI-driven simulations and adaptive, event-based training.With Cyberly, security teams can move beyond static, template-based awareness programs. The platform automatically generates and runs highly personalized attack simulations and training content based on real-world threat intelligence, organizational context, user role, and behavioral risk. Cyberly continuously adapts campaigns and follow-up training without manual effort, enabling security teams to scale programs efficiently. Employees engage with Cyberly training directly within the tools they already use- email, Slack, and Microsoft Teams. Cyberly provides security leaders with clear visibility into human risk over time through real-time analytics, behavioral risk scoring, and continuous attack simulations across multiple vectors including email, SMS, collaboration platforms, and voice. By combining large-scale AI-generated social engineering content with OSINT-driven context, Cyberly exposes how an organization’s digital footprint can be leveraged by attackers- and helps close those gaps proactively. Today, Cyberly protects hundreds of thousands of end users across Fortune 500 enterprises and leading worldwide startups. To learn more about Cyberly or request a product walkthrough, visit https://cyberly.ai/

Founded in 2024
Newark, Delaware, USA
15 employees (3 in marketing)

Traffic Signals

Monthly Visitors
174
Traffic Source Mix
Direct
100%

Headcount Trend

Current headcount: ~15

Marketing Team

Marketing Team Size
2 (13% of company)