Responsibilities

• Technical SEO, keyword architecture, content strategy, link-building — own rankings for high-intent trader search terms globally
• ASO for iOS and Android — drive downloads and store ranking for the GoCharting mobile app
• Organic channel infrastructure: analytics, tooling, reporting cadence
• Visit → Signup → Onboard → Active → Trial → Paid → Retained
• Freemium-to-paid conversion: paywall design, pricing page optimisation, onboarding flow improvements
• Email nurture sequences (onboarding, trial expiry, win-back) in Intercom
• A/B and multivariate testing across website, onboarding flows, and paywall — hypothesis-driven with clear success metrics
• GA4 full-funnel instrumentation and Looker Studio dashboards for traffic, conversions, cohort retention
• Define and report CAC/LTV efficiency — the language the business runs on
• Landing page CRO, page speed, Core Web Vitals, structured data — treat the website as a conversion product

Requirements

• 8+ years in growth or performance marketing at a B2C SaaS or fintech product
• Demonstrated SEO results at scale — measurable organic traffic growth you can speak to with numbers
• ASO track record on iOS App Store and Google Play
• Strong CRO chops: A/B testing, funnel analysis, UX intuition — you read a drop-off chart and know what to test first
• Technical: GA4, GTM, comfortable writing SQL queries, able to self-serve your own data
• Freemium or subscription business experience — you think natively in CAC/LTV and payback periods
• Hands-on executor: no agency layer, no coordinator layer — you do the work and you own the outcome

Preferred

• Background in trading, investing, or financial-data platforms — you understand the product you're growing
• Track record at a company scaling from sub-$5M to $10M+ ARR
• Experience building and hiring a growth team as the company scales
• AI-driven growth tooling: automated reporting, content generation, personalisation at scale