Head of Growth Marketing

UK (Remote)

Salary Not AvailableSenior Level8+ years expOther

Posted 2 months ago

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Job Summary

Own the growth engine across multi-channel acquisition, funnel optimization, and product-led activation, pairing disciplined experimentation with regulated-market discipline to boost sign‑ups, activation, and retention at scale.

  • Growth Strategy: Define and drive integrated programs across SEO, paid media, partnerships, content, and referrals to expand the funnel and improve activation.
  • Experimentation & Analytics: Run data-driven tests on landing pages, onboarding flows, and user journeys to uncover high‑impact improvements and validate channel value.
  • Cross‑Functional Partnerships: Collaborate with product, design, content, and compliance to scale D2C initiatives while meeting ASA/ MHRA/ CAP/CQC standards.

Job Description

  • Growth strategy and execution
  • Develop and execute growth strategies to increase sign-ups, engagement, and retention
  • Build and manage multi-channel acquisition campaigns across SEO, paid media, partnerships, email, social, referral programmes, and content
  • Identify new growth opportunities through research, trends, and experimentation
  • Own the marketing funnel and optimise conversion at every stage
  • Scale the team and/or manage agency partnerships, ensuring commercial outcomes
  • Launch, monitor, and optimise paid campaigns across Google, Meta, LinkedIn, TikTok, and others
  • Manage budgets with incremental return focus; track iCAC, LTV:iCAC, and contribution margin per acquired customer
  • Create landing pages, ad copy, and conversion-focused assets
  • Data-driven experimentation to test hypotheses on email personalization, landing pages, and user journeys
  • 8+ years in growth marketing, performance marketing, demand generation, or digital marketing
  • Strong understanding of acquisition funnels, retention loops, and conversion optimisation
  • Experience running campaigns across paid and organic channels
  • Comfortable working with analytics dashboards and interpreting data
  • Awareness and understanding of regulated marketing environments (ASA, CAP, MHRA, GMC, CQC)
  • Strong copywriting and communication skills
  • Highly proactive, organised, and results-driven
  • Track record of building and managing agency relationships
  • A self-starter, player-coach – equally comfortable defending strategy to senior leaders and getting into GA4 or landing page testing etc, until the team is built out, you will have to operate as both.
  • Experience launching or scaling D2C subscription propositions, ideally in a considered-purchase or regulated category (health, fintech, insurance, education)
  • Experience in scale-ups or companies going through rapid transformation and change
  • Familiarity with product-led growth strategies
  • Experience with referral systems, lifecycle marketing, or community growth
  • Basic design skills (Figma)
  • Experience in mental health, neurodevelopmental care, healthtech, or femtech
  • Excellent salary
  • Annual Performance related bonus (Discretionary)
  • Company Pension Scheme
  • 30 days annual leave + public holidays + the option to buy and sell additional leave, & extended leave options such as sabbatical leave
  • Private health insurance
  • Blue Light card / discounts
  • Enhanced family friendly policies
  • Flexible working
  • All company events and in-person team meet ups
  • Access to a range of wellbeing activities
ProblemShared logo

ProblemShared

ProblemShared was founded to provide better access to mental health services over a convenient and affordable platform. It is anchored in best practice principles and offers a safe place for people in need to seek help.As an Accident and Emergency doctor across the UK and Ireland, our CEO and Founder, Nick, encountered first-hand the significant and ever-growing caseload of clients suffering from mental health issues that could and should have been managed in the community. The challenging economic environment has reduced the availability of key frontline services in mental health and increased waiting lists which have combined to drive an increase in both the severity and volume of cases arriving in our hospitals.Consequently, Nick and his wife Tika have established a compassionate and caring team that seeks to redress the balance and provide access to the highest quality mental health professionals from anywhere with an internet connection.We are here to support our counsellors, psychiatrists, and neurodiversity team who form the absolute core of the service. We strongly believe that the journey is a communal one.If you have questions or ideas about how you think we could better address your needs, please click here to share, as this is the only way we will be able to deliver a truly supportive, effective, caring and learning service.

London, England, GBR
286 employees

Traffic Signals

Monthly Visitors
213.9K
Traffic Source Mix
Search
40.8%
Direct
50.7%
Referral
4.6%
Social
3.2%
Paid
0.6%

Headcount Trend

Current headcount: ~292