Responsibilities

• Lead development of the deployed GTM strategy and annual plan in partnership with business leadership and Sales & Marketing capability leaders.
• Contract priorities based on growth strategy, local market context and buyer needs, including clear measures and success criteria.
• Shape briefs with the business that describe the outcome required, the buyer problem to solve and the target audience—avoiding activity-only briefs.
• Run demand intake and shaping conversations with deployed leadership to create a holistic view of needs and opportunities.
• Translate demand into a prioritised portfolio with clear sequencing, dependencies and resourcing assumptions.
• Make and communicate trade-offs in a demand>supply environment; escalate decisions and risks early where needed.
• Ensure prioritisation supports issue-led, solution-oriented selling and avoids fragmented service-led activity.
• Mobilise the right expertise from Sales, Marketing and Operations to meet contracted priorities.
• Lead resourcing, scheduling and timing conversations, ensuring delivery is achievable and balanced across competing priorities.
• Work with peer Heads of GTM to maintain consistent language, rhythms and shared planning moments that enable meaningful collaboration.

Requirements

• Significant experience in GTM leadership, commercial strategy, or senior business partnering in a complex, matrix environment.
• Strong ability to contract priorities and outcomes with senior stakeholders and influence without formal authority.
• Proven experience shaping demand, making trade-offs, and operating effectively in demand>supply conditions.
• Strong commercial and market judgement, including understanding of buyer needs and competitor dynamics.
• Experience coordinating cross-functional delivery across Sales, Marketing and Operations disciplines.
• Confidence with using performance insight and data to shape decisions and drive interventions.

Nice to Have

• People leadership experience beneficial (dependent on scope).

Benefits

• Mutual support and respect is one of BDO’s core values and we’re proud of our distinctive, people-centred culture.
• Our agile working framework helps us stay connected so they can share ideas and help one another.
• BDO has state-of-the-art collaboration spaces in our offices to enable collaboration.
• You’ll never stop learning at BDO through multidisciplinary events and dedicated resources.
• Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions.
• We shape the future together with openness and clarity, because we believe in empowering people to think creatively about how we can do things better.