Responsibilities

• Go-to-Market (GTM) Marketing Strategy: Design and execute the comprehensive market expansion and demand generation plans for Ireland and the Gulf Cooperation Council (GCC).
• Sales & Marketing Alignment: Act as the strategic marketing partner to regional sales teams. You will supply them with localised collateral, market insights, and highly targeted leads, ensuring marketing efforts seamlessly and directly lead to sales conversations.
• Strategic Campaign Execution: Alongside our Senior Marketing Manager, you will also support the core UK marketing engine, personally building and executing high-stakes, targeted initiatives—such as bespoke campaigns targeting both national-level governments, ministries, and regional hospital groups, both in the UK and abroad.
• Brand Localisation & Messaging: Translate our core value proposition into compelling, region-specific narratives. You will craft high-level marketing copy that addresses local compliance, procurement nuances, and clinical needs in new territories.
• Policy Influence & Market Access: Position our solutions at the forefront of national healthcare transformation. You will design strategic thought leadership initiatives and advocacy campaigns that align with state-level health strategies, engaging key policymakers, regulatory bodies, and public health influencers to shape regional digital health standards and accelerate market adoption.
• Global Event Leadership: Spearhead the marketing strategy for major international trade shows (e.g., WHX Tech, Global Health Exhibition). You’ll drive pre-event outreach, on-the-ground marketing activation, and post-event lead nurturing.
• Market Insights & Feedback Loop: Act as the voice of the international market. Feed vital localisation, competitor analysis, and regional trends back to our Product and Leadership teams to keep our innovation “smarter and faster.”

Requirements

• 8–12+ years of experience in B2B marketing, market development, or growth
• Proven track record of taking SaaS or HealthTech products into new international markets.
• Essential experience in the digital health sector and a solid grasp of complex healthcare ecosystems
• Experience navigating healthcare authorities such as the Irish HSE or GCC health authorities (advantage)
• Ability to map international marketing expansion plans and personally craft localized landing pages and launch GTM campaigns
• Strong stakeholder management skills across internal sales, external agencies, and international distribution partners
• Commercially minded marketing leader with ownership to drive pipeline and growth goals

Preferred

• Experience with Saudi Vision 2030 or Ireland’s Sláintecare is a distinct advantage.

Benefits

• 33 days holiday per annum (including public holidays), increasing with tenure.
• Private Health Insurance provided by Vitality, with a vast array of perks and discounts, including discounted gym membership.
• Cycle to work and salary sacrifice pension scheme.
• Access to CPD budget.
• Paid sickness and compassionate leave, alongside enhanced parental leave.