Responsibilities

• Fundraising and Marketing Leadership and Development · Develop and implement a multi-year fundraising and marketing strategy aligned to the organisational strategy · Deliver sustainable income growth through a diverse portfolio of income streams · Identify new income opportunities and respond proactively to changes within the fundraising landscape · Lead annual planning, budgeting and performance reporting for fundraising and marketing · Monitor fundraising performance and identify opportunities for growth across income streams · Ensure fundraising activities reflect best practice, regulatory requirements and ethical fundraising standards
• Fundraising · Provide strategic oversight and leadership across all fundraising income streams, including community fundraising, trusts and grants, fundraising events, corporate giving and individual giving, ensuring income targets and KPIs are met · Support the writing of applications to grant making trusts and foundations, leading on writing applications as required · Support community fundraising initiatives, events and appeals · Lead the development and delivery of a corporate partnerships strategy · Identify, secure and steward corporate and major donor funding opportunities · Develop an individual giving programme for Befriend a Child · Identify and develop new fundraising opportunities in line with fundraising and marketing strategy · Represent Befriend a Child at networking events, presentations and meetings
• Marketing and Communications · Provide strategic oversight and leadership of the charity’s Marketing and Communications function within Befriend a Child · Ensure marketing and communications activity supports profile raising, fundraising and volunteer engagement · Oversee the Befriend a Child brand, including visual identity, positioning and key messages · Oversee digital communications, including website, email and social email · Ensure consistent messaging across all communications · Promote the impact of Befriend a Child through effective storytelling
• Supporter Relations · Develop and maintain strong relationships with donors, supporters and stakeholders · Champion an excellent supporter experience across all fundraising and marketing activities · Ensure effective stewardship and supporter retention · Oversee the development of the charity’s CRM database · Promote a supporter-centred approach across the organisation
• Team Leadership and Management · Lead, develop and inspire the Fundraising and Marketing team, fostering a culture of motivation, accountability and high-performance · Line manage and support direct reports through regular supervision, performance management and development planning · Ensure staff have the skills and resources needed to deliver excellent services · Promote staff and volunteer wellbeing and create a supportive, inclusive and collaborative working environment
• Organisational Leadership and Collaboration · Contribute actively to the development of the charity’s strategic vision and objectives · Play a key role in organisational decision-making and strategic planning as part of the Senior Management Team · Prepare operational and impact reports for the Senior Management Team and the Board on a monthly, quarterly and yearly basis · Attend Befriend a Child Board meetings quarterly to present the Fundraising and Marketing report · Represent Befriend a Child at events, conferences, and meetings to advocate for our work · Act as the lead contact for named funders, supporting relationship management, grant applications and reporting requirements

Benefits

• Benefits: * Company pension