Head of EMEA, GTM

London, UK (Remote)

£200K/yr – £250K/yrDirector/ExecutiveFull time

Posted 8 days ago

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Job Summary

Own the EMEA revenue and establish GC AI as a regional leader by designing and executing a multi-faceted GTM strategy, building and leading a high-performing sales team, and driving cross-functional collaboration to close complex enterprise deals.

  • Design and execute regional go-to-market targeting in-house legal teams
  • Lead a cross-functional team including Solutions Attorneys and Customer Success
  • Manage KPIs and pipeline to hit European revenue goals

Job Description

Responsibilities

  • Own the EMEA number: design and execute the regional go-to-market strategy targeting in-house legal teams, driving pipeline and closing high-value deals to hit GC AI's European revenue goals.
  • Build the market zero-to-one: stand up GC AI's presence in a new country, from named-account strategy and local positioning to the operating rhythm that makes the region repeatable.
  • Recruit and lead the team: hire, coach, and develop a high-performing sales team, setting a culture of accountability, collaboration, and excellence.
  • Manage a cross-functional pod: oversee Solutions Attorneys and partner closely with Customer Success to ensure strong technical selling, smooth onboarding, and durable customer relationships across the region.
  • Drive regional marketing and demand gen: partner with Marketing (and local contract/event support) to shape localized campaigns, events, and buyer materials that build pipeline and brand in-market.
  • Close complex deals: personally identify, pursue, and win complex deals with enterprise legal departments through consultative selling and relationship-building.
  • Build scalable process: implement pipeline management, forecasting, and deal-structuring discipline so performance is predictable as the region scales.
  • Track and report performance: define and monitor KPIs (quota attainment, deal size, sales cycle, win rates, pipeline coverage) to run the business on data and inform the broader European roadmap.

Requirements

  • Spent 7+ years in enterprise B2B SaaS sales, including at least 3 years leading a sales team.
  • Consistently led teams to exceed revenue targets while personally closing complex, high-value deals in a high-growth startup or scale-up.
  • Built or materially scaled a new market, territory, or region, ideally in a zero-to-one or early-stage capacity.
  • Hired, coached, and managed high-performing sales teams, and stepped beyond pure sales to manage adjacent functions (solutions, customer success, or marketing).
  • Designed and implemented sales strategy, process, and tooling that drove predictable growth.
  • Engaged C-level stakeholders (General Counsel, CLOs) and built the relationships that carry complex sales cycles, backed by exceptional communication skills.
  • Operated as a self-starter in fast-paced, ambiguous environments, using strong analytical instincts to run your business.

Preferred

  • Experience selling into in-house legal teams or familiarity with the legal tech market.
  • Established network of enterprise SaaS and legal tech talent in the UK/EMEA.
  • Knowledge of AI-driven software solutions or legal text processing.
  • Experience with sales methodologies like MEDDICC or Command of the Message.
  • Experience navigating European go-to-market considerations (data residency, GDPR, localization) at a US-headquartered company.
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GC AI

GC AI is the legal AI platform built for in-house teams that solves the workflows in-house lawyers and legal professionals face every day.With powerful tools like Easy Prompt and Exact Quote, you can be the legal hero your team needs with faster and more accurate drafting, reviewing, researching, and redlining.GC AI is built for in-house legal work, gets to know you and your company over time, uses 5 large language models under the hood, and is private, secure and compliant. GC AI is SOC 2 Type II certified, built with enterprise-grade security, and never uses your confidential data for training.Founded by a three-time General Counsel and former Morrison & Foerster litigator, GC AI is trusted by over 500 legal teams worldwide, including Webflow, CDW, Vercel, Liquid Death, Kenneth Cole, Eventbrite, SurveyMonkey, Tipalti, and other high-growth global brands.See the difference that becoming an AI-powered lawyer can make.Try it free or get a demo at gc.ai.

Founded in 2023
San Francisco, California, USA
54 employees (9 in marketing)

Traffic Signals

Monthly Visitors
11.9K
Monthly Google Ads Budget
$88
Traffic Source Mix
Search
28.6%
Direct
44.5%
Referral
8.9%
Social
16.9%
Paid
0.9%

Headcount Trend

Current headcount: ~57

Marketing Team

Marketing Team Size
7 (13% of company)
Median Career Experience
14.5 years
Median Tenure
0.9 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$11.6M
Last Raise
Series A, 10 months ago

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