Head of Ecommerce Planning UK (Fixed Term) at Merlin Entertainments - Corporate | London, UK

Merlin Entertainments - Corporate

Head of Ecommerce Planning UK (Fixed Term)

London, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Drive the end-to-end eCommerce campaign engine across planning, execution, and optimization to move conversion and AOV while aligning global and regional teams.

Translate GTM plans into campaigns and coordinate cross-functional teams.
Own forecasting, reporting, and commercial outcomes to steer performance.
Streamline workflows to accelerate pace and remove blockers.

Job Description

Responsibilities

Translate GTM plans into effective digital campaigns across eCommerce channels
Lead onsite merchandising and execute campaigns within the CMS
Optimise journeys, content, and UX to drive conversion and AOV
Use data to plan, test, and continuously improve campaign performance
Own forecasting, reporting, and commercial outcomes
Streamline workflows and remove blockers to improve pace and efficiency
Align cross-functional and regional teams to deliver high-quality campaigns

Requirements

Extensive experience in eCommerce planning, digital trading, forecasting, analytics, or related commercial roles.
Proven track record of leading planning processes across global or multi-market environments.
Strong experience in digital forecasting, commercial planning cycles, and performance reporting.
Demonstrable success in working within matrixed structures and aligning multiple stakeholders.
Strong understanding of eCommerce platforms, digital analytics tools (e.g., GA4), and trading KPIs.
Experience partnering with Marketing, Product, Data, Merchandising, and Supply Chain teams.
Degree in Business, Marketing, Analytics, Economics, or a related field (or equivalent professional experience).

Preferred

Benefits

33 days holiday (including bank holidays)
Merlin Magic Pass - 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year’s service
Company bonus
Private pension scheme
40% discount online off LEGO
25% discount in our on-site retail shops and restaurants
Ongoing training and development opportunities
Plus, many more…

Merlin Entertainments - Corporate

Founded in 1985 in an Iowa farmhouse, Gateway has grown into one of America's best-known brands with millions of satisfied customers.The company received national acclaim in 1991 when it introduced its distinctive cow-spotted boxes, a tribute to its farm heritage. In 1993, it cracked the Fortune 500 and went public. The following year, Gateway shifted its headquarters from North Sioux City, South Dakota, to the San Diego area.In early 2004, the company acquired eMachines, one of the world's fastest-growing and most efficient PC makers. The company moved its headquarters to Irvine, California in September 2004.In October 2007, Gateway was acquired by Taiwan-based Acer Inc., and the combined entities now comprise the third-largest PC company in the world.Gateway and eMachines products are sold exclusively by leading retailers, e-tailers and channel partners in the United States, Canada, China, Europe, Japan and Mexico.

Founded in 1985

Irvine, California, USA

1.6K employees (30 in marketing)

merlincareers.com