ISG Specialist Services Ltd

Head of Digital Marketing

Dartford, Bexley, UK (On-site)

£55K/yr – £65K/yrSenior LevelPermanent

Posted 7 weeks ago

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Job Summary

Own a two-brand digital growth engine, from building ICE Drainage’s function to scaling ICE Cleaning’s lead generation and site performance across SEO, paid media, and CRO.

  • Growth Infrastructure: Establish attribution dashboards and automation to tie marketing to revenue.
  • Demand Generation: Plan and run multi-channel programs that feed pipeline and improve lead quality for both brands.
  • Marketing Ops: Optimize user journeys, landing pages, and handoff to sales with clear reporting and KPI discipline.

Job Description

Responsibilities

  • Develop and lead the digital marketing strategy across ICE Cleaning and ICE Drainage.
  • Build a clear lead generation roadmap aligned to commercial growth objectives.
  • Strengthen and optimise ICE Cleaning’s existing digital performance across SEO, PPC, website conversion and inbound lead generation.
  • Create ICE Drainage’s digital marketing function from scratch, including channel strategy, campaign planning, reporting and performance management.
  • Own and manage paid search, SEO, local search, remarketing and other digital acquisition channels.
  • Work closely with sales and leadership teams to ensure marketing activity supports revenue growth and lead quality.
  • Oversee website performance, user journey, conversion rate optimisation and landing page strategy.
  • Develop content and campaign plans that improve visibility, authority and enquiry generation across both brands.
  • Establish marketing dashboards, KPIs, attribution models and reporting processes to measure return on investment.
  • Manage external agencies, freelancers or in-house team members as required.