Head of CRM & Paid Media

UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 1 month ago

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Job Summary

Own the CRM strategy and guest-communications playbook across brands, driving Bloomreach optimization, automated journeys and data-driven targeting to lift bookings and lifetime value.

  • Growth Infrastructure: Lead CRM strategy, Bloomreach optimisation, segmentation, automation and reporting.
  • Lifecycle Strategy: Build automated journeys for acquisition, onboarding, engagement, retention and win-back to increase frequency and revenue.
  • Data & Governance: Align guest data strategy with Digital, Product and Insight for a connected view and governance across channels.

Job Description

  • CRM Strategy & Delivery: Lead the development and execution of Stonegate’s CRM and guest communications strategy across all brands and MiXR, ensuring activity supports wider commercial and brand objectives.
Stonegate Group logo

Stonegate Group

We’re the UK's biggest pub company, but that’s not all we are. We’re an incredible team bringing people together through our 4,500+ sites nationwide. Formed in 2010 with 333 pubs, Stonegate Group has grown bigger and better than ever, and today we’re home to well-loved sites such as Slug & Lettuce, Be At One, Walkabout, Popworld and so many more.But we didn’t get where we are just with great drinks and unforgettable experiences. We got here with the wonderful ideas and dedication of our team, from our front-line bar superstars to our head-office heroes and everyone in between. Without our team, we couldn’t have achieved all the brilliant things we have, and that’s why we’re here to make sure our colleagues are set up for just as much success as we are.With award-winning development programmes, proven Bar to Boardroom career pathways, apprenticeship opportunities to gain nationally-recognised qualifications, and training to learn fantastic new skills, we can prove that we value our colleagues just as much as our customers. We set up every part of our business for success, and we strive to be the best we can be for our guests and colleagues alike.Here at Stonegate, we live by our values. We invest wisely, we’re raring to go and we’re straightforward in all that we do. But above all, we’re one team, and we’re ready to take on the future together and have fun while we’re at it!

Traffic Signals

Monthly Visitors
34.3K
Traffic Source Mix
Search
37.3%
Direct
43.2%
Referral
14.8%
Social
3.1%
Paid
1.3%

Headcount Trend

Current headcount: ~5.8K

Recent News