Responsibilities

• Support the Content Director in defining and implementing Crowd's content strategy.
• Provide editorial leadership and strategic guidance across original and branded productions.
• Work directly with programme teams to develop content plans, audience strategies and growth initiatives.
• Establish best practice across podcast, video and social production.
• Mentor and develop producers, editors and creative teams across the business.

New Show Development & Launch

• Lead the development and launch of new sports content brands and channels.
• Create launch strategies that maximise audience acquisition and long-term growth.
• Work with production teams to define formats, content pillars, talent strategy and distribution plans.
• Identify opportunities to expand existing brands into new platforms and territories.

YouTube & Audience Growth

• Lead Crowd's YouTube content strategy across the network.
• Develop frameworks for audience growth, retention and engagement.
• Work with teams on content optimisation, programming, thumbnails, packaging and channel development.
• Identify opportunities to grow revenue and audience through video-first content initiatives.