Responsibilities

• Develop and implement platform - specific strategie s to grow social referrals, engagement, and monetization across consumer social platforms.
• Lead social video strategy and growth across Facebook,   Instagram,   TikTok,   and   emerging platforms.  Partner with video and multimedia teams to ensure success.
• Own and execute  social campaigns to promote Newsweek original series ,  subscriptions,   new  products  and  offerings .
• Partner with Editorial, Audience , and  Product  teams  to  execute  cross-functional projects  aimed at improving newsroom efficiency,  digital visibility , and user engagement.
• Track and report on social   media performance , proactively   identifying  opportunities to improve engagement and  platform  referrals.
• Develop and  participate  in A/B testing initiatives and help implement learnings into future posts  and  social media  strategies.
• Support  and grow   community   engagement   and   content   amplification.
• Collaborate   with   the   video/multimedia   team   and   VP   of   Growth   Markets   on monetization strategies and new revenue growth.
• Promote   YouTube   content   on   other   social   media   platforms   and   support   influencer -led audience growth in line with newsroom strategy.
• Manage  social team  direct  reports , including  responsibility for performance management, coaching  / development, workload prioritization, and day-to-day oversight.
• Any   other   reasonable   duties   to   meet   the   needs   of   the   business.