Visualsoft | Shopify Premier Partner | Unified Retail Agency

Head of Brand Marketing

Manchester, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own a strategic, commercially-driven brand and events program for a UK Shopify/eCommerce partner, translating business priorities into integrated marketing plans, campaigns, and live experiences that drive awareness, partnerships, and lead generation.

  • Lead brand strategy, messaging, and guardian governance across internal and external touchpoints.
  • Own end-to-end events—from strategy to ROI—aligned with sales priorities and partner ecosystems.
  • Integrate digital marketing and content to amplify event impact and commercial outcomes.

Job Description

Responsibilities
  • Develop and deliver a practical, commercially aligned brand marketing strategy
  • Position Visualsoft as a leading Shopify and eCommerce partner in the UK market
  • Translate business priorities into clear marketing plans, campaigns, and event activity
  • Use data, market insight, and industry trends to inform brand positioning and messaging
  • Collaborate with senior leadership to define marketing priorities and KPIs
  • Act as the guardian of Visualsoft's brand, owning internal brand guidelines and ensuring a consistent, professional brand presence across all internal and external touchpoints, including oversight of branded assets such as presentations, templates, merchandise, email signatures, office branding, and wider supporting materials used across the business
  • Own and deliver Visualsoft's end-to-end events strategy, including Sync—the largest retail event outside of London—as well as a broader programme of industry conferences, client and partner-led events
  • Manage a high volume events calendar, ensuring strong organisation, planning discipline, and execution excellence
  • Oversee end-to-end event delivery including logistics, suppliers, budgets, and onsite coordination
  • Ensure events generate commercial value through lead generation, partnerships, and client engagement
Requirements
  • Experience in a marketing leadership role (Head of Marketing, Senior Marketing Manager, or equivalent)
  • Strong background in events marketing and/or experiential marketing
  • Experience in eCommerce, SaaS or agency environments
  • Exposure to B2B marketing in a digital or tech-led business
  • Proven ability to manage multiple campaigns and events simultaneously
  • Strong understanding of digital marketing channels (PPC, SEO, email, social, content)
  • Experience managing budgets and reporting on performance
  • Experience leading or mentoring a team
  • Comfortable operating in a fast-paced, hands-on environment
Preferred
  • Experience within Shopify ecosystem
  • Experience delivering large-scale industry events, webinars, or conferences
  • Familiarity with marketing tools such as HubSpot, GA4, CRM platforms, and automation tools
Benefits
  • Competitive basic salary with great progression options
  • Unlimited paid holidays - yes, that's not a typo!
  • Hybrid working
  • Medicash Cash Plan - covering everything from medical support, massages, optical, dental, a discounts platform, and extras like SkinVision and digital physiotherapy. Cash back up to £995 per year, completely paid for by us!
  • Employee Assistance Programme - access to Vivup for mental health support, financial guidance, and wellbeing resources
  • Great working environments; our Stockton on Tees and Manchester workspaces are also dog-friendly
  • A high-performance MacBook
  • VS Perks, have a monthly treat on us; from Amazon vouchers, PlayStation credits, ASOS, H&M to Just Eat, there's something for everyone!
  • Free daily breakfast, fruit, hot and cold drinks and protein shakes
  • Weekly free brunch and lunch
  • Friday afternoon drinks to wind down for the weekend
  • Pension scheme to help you save for the future
  • Cycle to work scheme
  • EV Car scheme
  • Discounts across our brands
  • Regular team social events
  • Training & development