Head of Brand Marketing at Visualsoft | Shopify Premier Partner | Unified Retail Agency | Manchester, UK

Visualsoft | Shopify Premier Partner | Unified Retail Agency

Head of Brand Marketing

Manchester, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

Job Summary

Own a strategic, commercially-driven brand and events program for a UK Shopify/eCommerce partner, translating business priorities into integrated marketing plans, campaigns, and live experiences that drive awareness, partnerships, and lead generation.

Lead brand strategy, messaging, and guardian governance across internal and external touchpoints.
Own end-to-end events—from strategy to ROI—aligned with sales priorities and partner ecosystems.
Integrate digital marketing and content to amplify event impact and commercial outcomes.

Job Description

Responsibilities

Develop and deliver a practical, commercially aligned brand marketing strategy
Position Visualsoft as a leading Shopify and eCommerce partner in the UK market
Translate business priorities into clear marketing plans, campaigns, and event activity
Use data, market insight, and industry trends to inform brand positioning and messaging
Collaborate with senior leadership to define marketing priorities and KPIs
Act as the guardian of Visualsoft's brand, owning internal brand guidelines and ensuring a consistent, professional brand presence across all internal and external touchpoints, including oversight of branded assets such as presentations, templates, merchandise, email signatures, office branding, and wider supporting materials used across the business
Own and deliver Visualsoft's end-to-end events strategy, including Sync—the largest retail event outside of London—as well as a broader programme of industry conferences, client and partner-led events
Manage a high volume events calendar, ensuring strong organisation, planning discipline, and execution excellence
Oversee end-to-end event delivery including logistics, suppliers, budgets, and onsite coordination
Ensure events generate commercial value through lead generation, partnerships, and client engagement

Requirements

Experience in a marketing leadership role (Head of Marketing, Senior Marketing Manager, or equivalent)
Strong background in events marketing and/or experiential marketing
Experience in eCommerce, SaaS or agency environments
Exposure to B2B marketing in a digital or tech-led business
Proven ability to manage multiple campaigns and events simultaneously
Strong understanding of digital marketing channels (PPC, SEO, email, social, content)
Experience managing budgets and reporting on performance
Experience leading or mentoring a team
Comfortable operating in a fast-paced, hands-on environment

Preferred

Experience within Shopify ecosystem
Experience delivering large-scale industry events, webinars, or conferences
Familiarity with marketing tools such as HubSpot, GA4, CRM platforms, and automation tools

Benefits

Competitive basic salary with great progression options
Unlimited paid holidays - yes, that's not a typo!
Hybrid working
Medicash Cash Plan - covering everything from medical support, massages, optical, dental, a discounts platform, and extras like SkinVision and digital physiotherapy. Cash back up to £995 per year, completely paid for by us!
Employee Assistance Programme - access to Vivup for mental health support, financial guidance, and wellbeing resources
Great working environments; our Stockton on Tees and Manchester workspaces are also dog-friendly
A high-performance MacBook
VS Perks, have a monthly treat on us; from Amazon vouchers, PlayStation credits, ASOS, H&M to Just Eat, there's something for everyone!
Free daily breakfast, fruit, hot and cold drinks and protein shakes
Weekly free brunch and lunch
Friday afternoon drinks to wind down for the weekend
Pension scheme to help you save for the future
Cycle to work scheme
EV Car scheme
Discounts across our brands
Regular team social events
Training & development

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.