Responsibilities

• Brand & Identity - Build the master brand from zero - positioning, identity (logo, color, type, motion), and a living brand system that scales across every surface - Define the voice and tone of GoCharting and make it unmistakable - confident, precise, built for serious traders - Drive the US and global rebrand and the visual leap that comes with multi-asset expansion
• Creative & Copy - Own all creative - landing pages, campaigns, social, decks, email, video/motion, app store, ads - at a craft level you’d put in your own portfolio - Write the copy yourself: headlines, product narrative, launch announcements, paid creative. Words and design are one job here - Treat the marketing site as the flagship of the brand - its look and feel are yours (the funnel mechanics sit with Growth)
• Paid, End-to-End - Own paid acquisition end-to-end - strategy, buying, and creative across paid social and search - and make a small budget punch far above its weight - Live in the numbers: blended CAC, ROAS, payback. Creative that doesn’t perform isn’t finished
• PR, Social & Brand Guardianship - Own proactive PR and communications - narrative, announcements, executive and founder positioning - and shape how the market talks about us - Set the brand voice across organic social (X, YouTube, LinkedIn, Reddit) and give our community team the standards and assets to stay perfectly on-brand - Be the guardian of the brand across the whole company - every surface, whether you make it or not, meets the bar. No slop, anywhere
• Events, Co-Marketing & Influencer - Bring the brand to life at trading events and in co-marketing with CME and broker partners - creative, presence, collateral - Drive creator and influencer creative and brand standards that protect the look and the voice (affiliate tracking sits with Growth; partner/educator relationships with BD)