Responsibilities

• The Head of Admissions and Marketing will be a key member of the school team, leading the delivery of the marketing, communications and admissions plan at school level.
• With a clear focus on retaining and growing student numbers across all year groups, they will work closely with the Director of Finance and Operations (or Core SLT member) and Head of School, to implement initiatives, nurture warm customer relationships, manage resources effectively and ensure compliance with regulations.
• This role is responsible for delivering marketing, communications and admissions activities across the school.
• It leads on the key pillars of brand proposition - owning the school brand on behalf of the GDST and how it is received in the local market, including through word of mouth, media, digital and social platforms - all with a clear focus on student recruitment and retention.
• Dedicated to promoting the school’s ethos, values and achievements to a wider audience, the role also ensures warm, effective communication with parents, alumnae, staff and community stakeholders to build strong relationships and deepen understanding of the school.
• All activity is delivered within the context of highlighting the value of being part of a wider family of GDST schools and demonstrating excellence alongside value for money.