GTM Strategy Principal

UK (Remote)

$66K/yr – $185K/yrSenior LevelFull time

Posted 5 weeks ago

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Job Summary

Own and optimize GTM programs and operating models across Remote’s Revenue teams, advising RevOps and leadership, and driving platform selling through cross-functional alignment.

  • Own and scale GTM programs from product launches to partner strategies
  • Advise RevOps and GTM leadership to align priorities with business objectives
  • Drive cross-functional alignment and governance for scalable growth

Job Description

Responsibilities

  • Architect and lead the design and execution of high-impact GTM programs - including product launches, sales model innovation, partner strategies, and system/process evolution.
  • Define and institutionalize scalable GTM operating models, including account allocation, capacity planning, customer segmentation, and revenue motions across Sales and Customer Success.
  • Act as a strategic advisor to RevOps and GTM leadership, guiding decision-making, aligning executive forums, and ensuring functional priorities advance Remote’s business objectives.
  • Serve as a subject matter expert and connector, building formal networks across Product, Sales, Marketing, Partnerships, CS and Enablement to align strategies, eliminate friction, and drive company-wide outcomes.
  • Develop governance frameworks and processes (e.g., ROEs, launch models, readiness criteria) that guide long-term GTM execution and scale across global teams.
  • Shape the transition to platform selling, collaborating with Product and Sales leaders on packaging, positioning, and segment-specific motions that unlock new growth.
  • Influence executive decision-making, preparing and delivering exec-level presentations and strategic updates that synthesise complex data into actionable insights.
  • Continuously evaluate and refine GTM strategies, applying conceptual thinking to anticipate implications, resolve ambiguity, and deliver innovative solutions that impact the entire revenue function.

Requirements

  • Broad expertise in go-to-market strategy and operations, with proven ability to apply knowledge across multiple disciplines to design innovative frameworks and processes.
  • Experience partnering with Marketing teams and using marketing tools to connect demand generation, top-of-funnel execution, and sales motions.
  • Demonstrated ability to lead complex, high-stakes initiatives, exercising independent judgment to evaluate trade-offs, shape principles, and deliver enterprise-wide outcomes.
  • Recognised as a trusted advisor and subject matter expert, with the credibility to influence senior leaders and diverse stakeholders across the organisation.
  • Exceptional skill in translating complexity into clarity, developing conceptual models and narratives that drive understanding and action at executive levels.
  • Strength in strategic execution and problem-solving, balancing operational detail with big-picture vision.
  • Deep commitment to scalability, process excellence, and continuous improvement, including leveraging automation and AI to drive step-change improvements.
  • Advanced stakeholder management and communication skills, with the ability to persuade and align multiple audiences.
  • A growth mindset and proactive approach, consistently driving innovation and continuous improvement.

Benefits

  • work from anywhere
  • flexible paid time off
  • flexible working hours (we are async)
  • 16 weeks paid parental leave
  • mental health support services
  • stock options
  • learning budget
  • home office budget & IT equipment
  • budget for local in-person social events or co-working spaces
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Remote

3.8 Glassdoor

Talent is everywhere. Opportunity is not. Remote's mission is to create opportunity everywhere, empowering employers to find and hire the best talent, and enabling individuals to build financial and personal freedom. Remote is the all-in-one HR and payroll platform to find, hire, manage, and pay your entire team everywhere. Whether onboarding your first cross-border hire or scaling across continents, Remote delivers enterprise-grade compliance, intuitive design, and dedicated local expertise. With one platform for every contract, payslip, and regulation, Remote helps you grow without borders through our comprehensive set of core solutions including, HRIS, payroll, international employment, contractor management, and more. Whether you’re just starting your global journey, or looking to optimize your existing operations, sign up or book a demo - and see how Remote makes global HR simple.

Founded in 2019
San Francisco, California, USA
12K employees (1,991 in marketing)
68% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
1M
Monthly Google Ads Budget
$1.3M
Traffic Source Mix
Search
36.5%
Direct
53.3%
Referral
6.3%
Social
2.7%
Paid
0.9%

Headcount Trend

Current headcount: ~12.4K

Marketing Team

Marketing Team Size
1,344 (11% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$496M
Last Raise
$300M
Series C, 4 years ago

Funding History

  • Apr 2022
    Series C • $300M
  • Jul 2021
    Series B • $150M
  • Nov 2020
    Series A • $35M

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