Marketing Manager GTM - Maternity Cover
Bugaboo Group
Henley-on-Thames, Reading, UK (Remote)
In-houseMid level
2 weeks ago
GTM Strategy Manager
UK (On-site)
Salary Not AvailableMid Level4+ years expFull time
Posted 2 months ago
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Job Summary
Lead cross-functional content and GTM strategy for complex B2B solutions, turning technical offerings into buyer-ready value, coordinating pricing, partner enablement, and global launches to drive pipeline and expansion.
- Own content direction and value propositions across product, pricing, and sales enablement for strategic partners.
- Coordinate with product, marketing, and regional teams to ensure cohesive messaging and successful resell initiatives.
- Define and optimize demand generation and funnel programs to accelerate acquisition and upsell opportunities.
Job Description
- Develop strategies that deliver high-quality, industry-specific solution content
- Translate complex solution offerings into clear value propositions
- Collaborate with SMEs, product and solutions teams, regional marketeers, sales and key stakeholders
- Study and support the creation of pricing models
- Assist in value-based pricing frameworks
- Collaborate with product and solutions teams to define strategic content direction and drive impactful initiatives with strategic resell enabling partners
- Point of contact to strategic resell enabling partners for readiness and involvement in Getac marketing initiatives
- Engage with partners to ensure brand consistency and smooth communication on a regular basis
- Packages multiple products into coherent GTM offerings
- Defines bundling, segmentation, and messaging layers
- Experience with B2B Marketing
- Experience with Multilingual sites
- Experience with both on/offline marketing techniques
- Experience with CRM & automation tools (e.g. Salesforce and Hubspot or other Marketing Automation and CRM tools would be a plus)
- Strong understanding of marketing principles
- Experience delivering upon a content strategy, to deliver a suite of content assets
- Ability to build strong working relationships with colleagues and agencies to build consensus around content activities
- Minimum of 3 to 5 years of experience in the field or a related area
- Hands-on experience in end-to-end B2B product marketing, including product, pricing, channel, and promotional strategy, is a plus.
- English as native language or business level. Any additional language is a plus.
- Hands-on experience in end-to-end B2B product marketing, including product, pricing, channel, and promotional strategy, is a plus.
- CRM & automation tools would be a plus.
- Any additional language is a plus.
Getac
3.9 Glassdoor
Getac Technology Corporation is a global leader in AI-capable rugged mobile technology and intelligent video solutions, including laptops, tablets, software, body-worn cameras, in-car video systems, digital evidence management and enterprise video analytics solutions. Getacās solutions and services are designed to enable extraordinary experiences for frontline workers in challenging environments. Today, Getac serves customers in over 100 countries spanning defence, public safety, ambulance, fire & rescue, utilities, automotive, natural resources, manufacturing, transport, and logistics. Getac was recently recognized as one of Newsweekās āWorldās Most Trustworthy Companiesā for 2024. For more information, visit: https://www.getac.com.
Founded in 1989
TaipeiāKeelung metropolitan area, Taiwan
698 employees (26 in marketing)
87% recommend to a friend
100% CEO approval
Traffic Signals
Monthly Visitors
174.5K
Monthly Google Ads Budget
$6.1K
Traffic Source Mix
Search
53.7%
Direct
36.3%
Referral
6.6%
Social
1.8%
Paid
1.4%
Headcount Trend
Current headcount: ~699
Marketing Team
Marketing Team Size
26 (4% of company)
