GTM Planner

Watford, Harrow, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

GTM ownership across a 12-workstream, regulated launch calendar, turning product activity into compliant, player-first activations with OTIF discipline.

  • Own end-to-end GTM delivery from mobilization through launch, coordinating across Brand, Product Marketing, Media, CRM, Compliance, and Agencies.
  • Orchestrate cross-functional execution with clear handoffs, forums, and real-time reporting to keep every function aligned and moving fast.

Job Description

Responsibilities

  • Own TNL Christmas GTMs end-to-end - from mobilisation through launch, delivering every phase to time, quality, and agreed scope (OTIF).
  • Build and maintain integrated GTM delivery plans covering scope, milestones, risks, dependencies, and owners across all workstreams - maintained in Workfront as the single source of truth for your programme
  • Run all GTM-related forums for your assigned projects(s) - including weekly status sessions, readiness reviews, and working groups - ensuring decisions are captured, clearly communicated, and actioned with pace.
  • Drive day-to-day coordination and decision making across internal teams, agencies, and partners - creating cohesive cross-functional execution that ensures launch readiness across every player touchpoint.
  • Ensure media and creative requirements are defined to form clear deliverables and deadlines
  • Play a key role in contributing to POES development and owning end to end delivery of POES (Paid, Owned, Earned, Shared) plans, working closely with Brand and Marketing Managers to ensure integrated execution across all consumer touchpoints
  • Contribute into the shared portfolio view at Bi-weekly and Monthly Planning sessions - surfacing risks, dependencies, and learnings that keep the broader GTM programme moving at sustainable pace.
  • Orchestrate delivery across the 12 GTM workstreams - creating clarity on roles, timing, dependencies, and decision points that keeps every function moving in step throughout the programme lifecycle.
  • Act as the single point of contact for GTM execution on your assigned programmes - ensuring consistent communication, clear decision-making, and alignment across all functions and agency partners.
  • Partner closely with the Head of Product Marketing as game owner across the full GTM execution - maintaining strong collaboration and clear handoffs at every stage.

Requirements

  • Proven experience in GTM campaign planning or campaign delivery, ideally within a fast-paced, cross-functional environment
  • Strong ability to build and manage integrated plans, tracking milestones, dependencies, risks, and progress across multiple stakeholders
  • Experience working with cross-functional teams (e.g. Product Marketing, Brand, Media, CRM, Compliance, Agencies) and keeping workstreams aligned and moving at pace
  • Confidence facilitating planning forums, status updates, and stakeholder communications, ensuring clarity and accountability throughout delivery
  • Solid understanding of marketing channels and campaign execution, including Paid, Owned, Earned, and Shared (POES) activity
  • Highly organised with excellent attention to detail, able to manage multiple priorities without losing sight of timelines or quality
  • Proactive mindset with the ability to anticipate risks, identify gaps, and support issue resolution before they impact delivery
  • Strong communication and stakeholder management skills, with the ability to influence, align, and keep teams focused on shared outcomes
  • Experience using planning or project management tools (e.g. Workfront, Asana, Jira, Monday.com) to manage delivery and reporting
  • Comfortable working within regulated environments, ensuring outputs meet brand and compliance requirements
  • A commercial and customer-focused mindset, with an understanding of how planning supports effective, player-first execution

Benefits

  • Company Bonus Scheme
  • Matched pension contributions up to 8.5%
  • 26 days annual leave + 2 Life Days (and bank holidays)
  • Single Private Health Cover
  • Complimentary Private Medical
  • Income Protection
  • Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
  • Enhanced Family Leave (Maternity, Paternity, Adoption)
  • Wellness Allowance £500
  • Employee Assistance Programme
Allwyn UK logo

Allwyn UK

3.6 Glassdoor

Allwyn UK is part of Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence in Austria, the Czech Republic, Greece, Cyprus, and Italy.Over the next two years we are going to embark on a large-scale transformation journey, unparalleled in the existing market, and a once-in-a-lifetime opportunity for anyone both within and outside the betting and gaming industry.We can’t talk too much about our plans – you’ll have to speak to us to find out more – but we can promise a fast-paced, exciting environment, innovative projects like none you have worked on before, and the opportunity to transform a core pillar of the UK economy, while contributing to good causes that benefit society.Powering good. Will you join us?

Founded in 2014
London, England, GBR
871 employees (119 in marketing)
72% recommend to a friend
50% CEO approval

Traffic Signals

Monthly Visitors
27.1K
Traffic Source Mix
Search
39.6%
Direct
47.5%
Referral
9.1%
Social
2.7%
Paid
1.1%

Headcount Trend

Current headcount: ~871

Marketing Team

Marketing Team Size
87 (10% of company)
Median Career Experience
14.5 years
Median Tenure
1.9 years

Funding

Total Funding
$695.1M
Last Raise
$695.1M
Debt Financing, 10 months ago

Funding History

  • Aug 2025
    Debt Financing • $695.1M

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