Responsibilities

• Translate approved brand campaigns, product stories, and marketing priorities into clear GTM plans and activation materials for regional execution.
• Plan and coordinate two key global internal seasonal launches in collaboration with Product, Design and Marketing functions
• Coordinate seasonal launch timelines, activation milestones, and key campaign moments across regions and channels.
• Work cross-functionally to ensure alignment between Brand Marketing, Product, Regional Marketing, and Commercial teams.
• Collaborate with product, design and brand to identify features and benefits of new products and translate them into engaging consumer-facing product copy.
• Develop product messaging and positioning in collaboration with product, design, and brand.
• Own studio product shoots and ensure correct product focus for lifestyle
• Coordinate the briefing and rollout of seasonal GTM materials and activation assets.
• Seasonal Activation & Market Readiness: Coordinate the rollout of seasonal campaigns, hero launches, and product stories across wholesale, retail, and digital channels.
• Seasonal Activation & Market Readiness: Help ensure product priorities and campaigns are delivered consistently and on time across markets & DTC

Requirements

• Experience working within a go-to-market, brand marketing, campaign management, or product marketing role for a consumer, sports, lifestyle, apparel, or retail brand.
• Strong project management and organisational skills, with experience coordinating multiple launches and deadlines simultaneously.
• Ability to translate brand and product direction into practical activation plans and market-ready materials.
• Strong cross-functional collaboration skills with the ability to work effectively across marketing, product, and commercial teams.
• Comfortable working in a fast-paced environment with changing priorities and seasonal timelines.
• Strong communication and stakeholder management skills.

Preferred

• Passion for cycling, sports, outdoor, or performance brands is advantageous

Benefits

• Perks & Benefits
• We offer a competitive salary, discretionary bonus, hybrid working, flexible start and finish times, generous holiday allowance, product discounts, sample sales, enhanced family-friendly policies, healthcare support, gym and fitness discounts, cycle to work scheme and electric car scheme.
• You can find full details of our benefits and perks on our UK Benefits page .