Responsibilities

• Shape and refine ICP, value proposition, messaging, product and service packaging, and pricing through structured test and learn
• Drive growth experiments (hands-on) – design and execute experiments across channels: outbound, webinars & events, partnerships; rapidly test & learn, and double down on what works
• Own & Optimise the GTM Funnels – diagnose and improve MQLs -> SQLs -> closed-won conversion; identify & resolve bottlenecks across the pipeline and implement clear funnel metrics and reporting
• Own and optimise overall commercial strategy across all channels and segments. Create a repeatable, optimised, and scalable commercial motion, then make sure it is executed efficiently -with automated commercial workflows where possible - to deliver revenue
• Revenue forecasting and full responsibility of GTM and revenue generation — direct-to-corporate, channel partnerships, and beyond — working closely with the Founder CEO, marketing, sales, partnerships, and CS teams
• Enable Pipeline Development & Sales Execution
• - Build commercial pipeline, run pipeline meetings, and progress deals from discovery to signed contracts with high, and improving conversion rates
• - Own the full sales cycle — prospecting, sales meetings, follow-ups, business case building, negotiation, contracting, and renewals. You are a proactive hunter and proven closer.
• - Develop and continuously optimise the sales playbook and sales process so future hires can replicate what works
• - Create and continuously improve sales decks, one-pagers, partnership materials
• Partnerships & Channel Development
• - Develop, prioritise, and continuously strengthen channel partnerships with insurers, resellers, EAP/OHP providers, and strategic partners. Recommend where to invest vs where to stop.
• - Build and manage a broker and benefits consultant channel to accelerate pipeline and market reach
• International Expansion
• - Support international expansion strategy — market scoping, entry planning, prioritisation, and business development support across new geographies
• Management& Cross-functional Collaboration
• - Manage and develop a high performing core GTM team, fractional sales & marketing resources, and external agencies. Work closely with marketing, product, clinical, and CS teams for market insights, customer needs/feedback, and product/service development roadmap

Requirements

• 5 + years in growth, GTM, sales, or commercial roles.
• Proven experience in selling employee benefit products to corporates directly andvia resellers and benefit consultants successfully.
• Proven experience within a start-up or a fast-changing, highly dynamic environment.
• Proven e xperience in owning pipeline, revenue, and commercial strategies.
• Strong understanding of B2B sales funnels and conversion optimisation; analytical and experiment-driven mindset
• Pricing, packaging, and contracting expertise —track record in pricing strategy and B2B negotiations
• Highly hands-on, equally comfortable setting strategy and developing messaging or sales collateral, while also executing—personally leading calls, following up, and closing deals
• Demonstrated ability to be an early commercial hire, scaling the function from the ground up with pace and rigour

Preferred

• Proven experience and existing network in building partnerships with B2B aggregators including insurers, cash plans, EAPs, OHPs, resellers, and benefit brokers.
• International market expansion experience — comfort with multi-market commercial planning and entry strategy

Benefits

• A unique opportunity to shape the commercial strategy of an innovative, mission-driven product
• The Founder CEO's strategic right hand with genuine influence over company direction
• Work with a tight-knit, passionate, and world-class team who care deeply about what they are building
• Potential share options — share directly in the success you help create
• Remote and flexible — most of our team are working parents and we design around real lives
• A competitive base salary + uncapped performance-driven bonus + 25 days leave + 4% pension + Learning & Development funding
• Full access to Anya's award-winning women's health support