Responsibilities

• Own the integrated campaign calendar for new logo acquisition in the EMEA & APAC segment, with pipeline targets defined for every program.
• Translate GTM positioning and competitive differentiation from the GTM Marketing team into compelling, audience-specific campaign narratives and assets.
• Execute multi-channel campaigns spanning paid media, email, content syndication, webinars, and field event integration.
• Design and run ABM programs for target accounts across the EMEA & APAC universe — account-based thinking is core to this role, not optional.
• Support Blackboard’s visibility in AI-generated research environments (GEO), coordinating with the VP GTM on which prompts and themes buyers are searching.
• Partner with Marketing channel teams to ensure programs compound ROI rather than run in isolation.
• Build AI-native workflows for always-running campaign analysis, audience personalization, and performance optimization — and share what you’re building with the broader team.
• Own Blackboard’s presence at third-party conferences in EMEA & APAC, including BETT, EDUTech Asia, and other EMEA & APAC sector events.
• Manage regional field activation programs — road shows, executive dinners, partner-hosted events — tied to pipeline goals in specific accounts or geographies.
• Serve as a key campaign contributor to BbT26, Blackboard’s flagship customer event, ensuring field and campaign strategies are coordinated.