Responsibilities

• Own the strategy and day-to-day optimisation of paid media across Google Ads, including Search, Shopping and Performance Max.
• Lead paid social activity across Meta, identifying opportunities to grow new customer acquisition and improve return on ad spend.
• Manage performance marketing budgets, forecasting and reporting to maximise commercial performance.
• Continuously test audiences, creative, landing pages and campaign structure to improve efficiency and scale.
• Oversee the planning and execution of email and SMS campaigns, ensuring activity supports customer acquisition, retention and lifetime value.
• Identify opportunities to improve customer journeys, segmentation, automation and personalisation.
• Work closely with the Digital Marketing Executive to deliver best-in-class CRM campaigns and customer experiences.
• Lead, coach and develop the Performance Marketing Assistant and Digital Marketing Executive.
• Partner closely with Brand, Creative, Ecommerce and Customer Services to ensure campaigns are aligned across all customer touchpoints.
• Use analytics and customer insights to make informed commercial recommendations and identify opportunities for growth.

Requirements

• Proven experience managing Google Ads, particularly Search, Shopping and Performance Max.
• Experience running and optimising Meta advertising campaigns.
• Strong analytical skills with experience using GA4 and advertising platforms to measure and improve performance.
• Commercially minded with a passion for testing, optimisation and continuous improvement.
• An understanding of CRM, email marketing or customer lifecycle marketing. Experience is advantageous but not essential.
• Experience managing or mentoring team members is desirable.
• Excellent organisational and communication skills, with the ability to manage multiple priorities.
• A collaborative approach and a genuine interest in building great customer experiences.

Preferred

• Experience managing or mentoring team members is desirable.

Benefits

• Casual dress
• Employee discount
• Sick pay