Responsibilities

• Campaign management
• Offers and content
• Paid media
• The conversion motion
• Qualification and handoff
• Reporting
• Field sales support

Requirements

• Three to five years in B2B marketing, ideally within SaaS, fintech, or an adjacent payments field.
• A track record of running campaigns end to end, from launch through to conversion, rather than executing isolated pieces of a plan.
• Genuine command of the conversion motion: nurture sequences, MQL and SQL definitions, scoring, routing, and conversion analysis.
• Hands-on paid media experience with real budget accountability, measured on cost per qualified lead.
• A capable commercial writer, comfortable producing content within a defined voice and standard.
• Fluent in a CRM and confident owning attribution.
• At ease agreeing targets collaboratively and operating before every number is settled.
• Self-directed: able to run the motion without daily oversight.

Preferred

• Exposure to payments or embedded finance.
• Experience marketing to platforms and software vendors, not only to end merchants.
• A background building nurture and lifecycle campaigns from supplied lead lists.