Responsibilities

• Account-Based Marketing: Build and maintain our strategic target account list.
• Research buying committees and decision makers within enterprise financial services organisations.
• Develop account-based marketing strategies for named accounts.
• Work closely with Sales to identify priorities and opportunities.
• Campaign Management: Plan, build and execute multi-channel marketing campaigns.
• Create landing pages, forms, nurture journeys and campaign assets.
• Launch product marketing campaigns alongside our Product Marketing team.
• Manage marketing automation within the StoneShot platform.
• Demand Generation: Develop campaigns that generate qualified sales opportunities.
• Manage paid marketing channels including LinkedIn and search.

Requirements

• Experience in B2B SaaS growth marketing or demand generation.
• Experience with Account-Based Marketing (ABM).
• Experience marketing to enterprise organisations with long sales cycles.
• Hands-on experience with marketing automation and CRM platforms.
• Strong campaign planning and execution skills.
• Experience managing webinars, events or field marketing activities.
• Excellent analytical skills and confidence interpreting campaign data.
• Strong communication skills and the ability to work cross-functionally.

Preferred

• Experience marketing into financial services or another regulated industry.
• Experience with Salesforce, Microsoft Dynamics, Marketo, Eloqua, Marketing Cloud or similar enterprise marketing platforms.
• Knowledge of GDPR and evolving privacy regulations affecting digital marketing.