Responsibilities

• Content and social media
• - Develop and manage a structured content calendar.
• - Create engaging content for LinkedIn, Instagram, Facebook, TikTok and YouTube where appropriate.
• - Write social posts, articles, guides, emails, campaign copy and website content.
• - Develop content around the land market, landownership, buying and selling land, auctions and land as an asset class.
• - Adapt content for different platforms and audiences.
• - Manage day-to-day publishing and appropriate community engagement.
• - Help members of the Land-X team become credible and recognisable voices within the industry.
• Video and creative content
• - Develop video concepts and plan suitable topics, formats and contributors.

Requirements

• You are likely to have at least three years’ experience in digital marketing, content marketing, social media, performance marketing or a similarly broad role.
• You should be able to demonstrate:
• - Experience personally creating and delivering digital content or campaigns.
• - Strong social-media and content-planning ability.
• - Excellent copywriting and written-English skills.
• - Hands-on video filming and editing experience.
• - Experience using WordPress or another content-management system.
• - Practical HubSpot, CRM or marketing-automation experience.
• - Experience managing or supporting Google Ads and Meta Ads.
• - An understanding of analytics, conversion and campaign measurement.

Preferred

• Desirable experience
• - Property, estate agency, auctions, PropTech or SaaS.
• - Launching a new product or brand.
• - Working within a start-up or growing business.
• - SEO and content optimisation.
• - Landing-page or conversion-rate optimisation.
• - Canva, Figma, Adobe or similar creative tools.
• - Coordinating agencies and freelancers.
• - Photography, podcasts, webinars or interview-led content.
• - Marketing to both business and consumer audiences.

Benefits

• Salary of £32,500–£37,500, depending on experience.
• Share options for the right candidate.
• Hybrid working, with a minimum of three days each week in the Wigan office.
• Company workplace pension.
• 25 days annual leave per annum.
• Relevant training and professional development.
• Company-provided filming and editing equipment.
• Access to external designers, developers, agencies and specialists.
• Direct access to the Managing Director and company decision-makers.
• Genuine influence over the development of a new national brand.