Growth Marketing Manager at Locale | London, UK

Locale

Growth Marketing Manager

London, UK (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the pipeline by driving inbound and outbound campaigns for a B2B tech audience, aligning ABM, content, SEO and events with sales motion, powered by HubSpot and automated nurture to deliver qualified opportunities.

Inbound/Outbound: Own the full funnel from awareness to MQLs and SQLs for target accounts.
HubSpot & Automation: Manage Marketing Hub, workflows, and lead nurturing to optimize conversion.
ABM & Content: Align messaging across campaigns, assets, and events to accelerate pipeline.

Job Description

Responsibilities:

Inbound and outbound lead generation campaigns
Account-based marketing initiatives
HubSpot Marketing Hub management and optimisation
Marketing automation, workflows and lead nurturing
Website optimisation and SEO
Content creation, case studies, blogs and email campaigns
Campaign reporting and performance analysis
Industry events, webinars and networking opportunities
Supporting sales and product teams with messaging and go-to-market activity

Requirements:

At least 3 years' experience in a B2B marketing role
Strong HubSpot Marketing Hub experience
Proven lead generation experience, creating and delivering inbound and outbound campaigns that generate qualified sales opportunities
Knowledge of marketing automation, lead nurturing and reporting
Website, SEO and content marketing experience
Strong analytical skills with the ability to interpret campaign performance and make data-driven decisions
Strong copywriting and communication skills
A commercial mindset and passion for measurable results

Nice to have:

Experience within SaaS, technology, PropTech or real estate sectors would be advantageous but is not essential.

Benefits:

Hybrid and flexible working
25 days annual leave plus bank holidays
Private Medical Insurance after probation
Enhanced family-friendly policies
Employee Assistance Programme
Salary sacrifice schemes
Regular company socials and events
Ongoing professional development opportunities

Locale

Locale operates a diverse, nationwide portfolio of short and long-term furnished apartments and apartment-hotels, constantly innovating to elevate property management and deliver unmatched value to our partners and guests.We offer features like contactless check-in, a 24/7 digital concierge, full kitchens, in-unit laundry, and access to premium amenities such as resort-style pools and fitness centers. Whether staying for a night or an extended period, Locale ensures exceptional value and comfort, making each visit feel like home. Trusted by families, business travelers, and digital nomads since 2016, Locale stands as the premier choice for modern comfort and convenience.

Founded in 2016

Austin, Texas, USA

19 employees (2 in marketing)

www.localehospitality.com