Responsibilities

• CRM Management: Aid client retention using CRM to nurture long-term relationships, segmentation & automation.
• Demand Generation: Building lead funnels and nurturing high-value prospects to a seasonal calendar of opportunities.
• Content Marketing: Organic content creation for educational thought leadership, storytelling, brand visibility and SEO.
• Product Marketing: Responsible for developing positioning, messaging and go-to-market strategies to drive adoption.
• Digital Analysis: Website, email and social media analysis to translate metrics into actionable insights that fuel growth.
• Performance Marketing: Use paid media to create and optimise digital marketing, delivering measurable ROI.
• Growth Marketing: Run experiments, optimise funnels and blend creative messaging with analytical rigour.
• Team Development: Support and help oversee the productivity of sales staff and student work placements.
• Skills & Experience: Essential - Previous experience in a marketing, digital marketing or growth marketing role.

Requirements

• Previous experience in a marketing, digital marketing or growth marketing role.
• Experience managing CRM systems and marketing automation.
• Strong understanding of lead generation and demand generation.
• Experience creating marketing content across multiple channels.
• Excellent analytical and reporting skills.
• Confident using Microsoft Office and digital marketing platforms.
• Excellent communication and organisational skills.
• Commercial mindset with a focus on measurable results.

Preferred

• Experience using HubSpot or similar CRM platforms.
• Knowledge of Google Analytics 4, Looker Studio or Power BI.
• Experience managing PPC and paid social campaigns.
• Understanding of SEO and content marketing.
• Experience within an agency or B2B environment.
• Experience supporting or mentoring team members.

Benefits

• Flexitime
• On-site parking