Growth Marketing Manager at Homefans | UK

Homefans

Growth Marketing Manager

UK (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end B2C funnel for Homefans, pairing CRM-driven lifecycle marketing with paid media to grow bookings, while shaping seasonal strategy and social engagement to turn fans into repeat buyers.

Funnel ownership: awareness through retention with data-driven optimization and weekly funnel analyses.
CRM & paid growth: build automated flows, launch paid campaigns, and drive ROAS with a clear budget owner.
Seasonal strategy & social: align with sports calendar, coordinate content and campaigns across channels, and partner with founders to maximize demand in peak and off-season.

Job Description

Responsibilities

Own the B2C booking funnel from awareness through conversion and retention
Build and run CRM & lifecycle marketing: reactivation campaigns, win-back flows, loyalty nudges
Manage paid performance channels (Meta, Google, TikTok) to drive efficient booking volume
Grow and engage our social media presence with compelling content tied to the sports calendar
Analyse funnel data weekly, identify drop-off points, and run structured A/B tests to improve conversion
Manage specialists for different marketing channels
Collaborate with founders and the team on seasonal strategy — planning around the sports calendar and managing low-season demand

Requirements

3–5 years of hands-on marketing experience, ideally in a consumer marketplace, ticketing, experiences, or sports platform
Proven track record of driving B2C growth: you can point to campaigns or programmes you built that moved the needle
Fluent in CRM tools (e.g. Klaviyo, Braze, HubSpot) and comfortable setting up automated flows from scratch
Comfortable running paid media campaigns with real budget ownership and ROAS accountability
Data-first mindset: you use analytics to inform decisions, not to justify them after the fact
A strong writer and communicator: you can craft copy that converts, not just looks nice
A self-starter who thrives without a big team around them; you build the playbook, not follow one
Passionate about sports or fan culture — genuine affinity for what Homefans does is a big plus

Preferred

Experience working at a marketplace is a plus
Experience with SEO or content-led organic growth strategies
Familiarity with fan communities, supporter groups, or club partner ecosystems
Experience working in an early-stage or scale-up environment

Benefits

A pivotal, high-ownership role at a company on a meaningful mission in sport
Competitive salary + performance bonus tied to booking growth
Equity options: be part of building something from the early days
Remote-first working with flexibility around your schedule
Access to Homefans experiences: you’ll use the product and know it inside out
Direct line to the founders with real strategic input from day one

Homefans

Homefans is the go-to marketplace for sports bucket list experiences. We connect travellers going to a destination with local hosts, travel companies and professional clubs offering authentic sports experiences. Our mission is to make sports experiences more enjoyable, memorable and connected - anywhere, anytime. On our marketplace, suppliers create handpicked itineraries in the biggest sporting destinations around the world. Our listings go beyond the usual match break or sports trip – travelers meet locals, discover little hidden gems and shape unforgettable memories that will last forever.

Founded in 2020

London, England, GBR

35 employees (15 in marketing)

www.homefans.com