Responsibilities

• Planning and executing full-funnel demand generation campaigns across paid, email and content channels
• Owning campaign delivery end-to-end - from briefing and build through to reporting and optimisation
• Writing compelling, audience-focused copy across emails, ads and landing pages
• Managing and optimisingHubSpot workflows to improve targeting, nurture journeys and lead quality
• Working closely with Sales to ensure every stage of the funnel is measured, understood and optimised
• Building and launching new demand generation initiatives as we continue to scale
• Owning your numbers -pipeline contribution, conversion rates, CAC -and understanding what’s working, why, and where to optimise
• Leveraging AI tools to create internal efficiencies and improve go-to-market activity

Requirements

• Has independently built and delivered demand generation campaigns with measurable commercial impact
• Has experience experimenting across multiple channels, both digital and offline
• Writes well - strong, audience-aware copy is a core part of this role, not an afterthought
• Understands marketing automation (HubSpot ideally, Salesforce a bonus) and uses data to make decisions
• Enjoys building things from scratch rather than simply maintaining what already exists
• Works effectively with Sales and understands the connection between marketing activity and revenue outcomes
• Is comfortable moving quickly, testing ideas and adapting based on results and learnings

Benefits

• Grow with Goodlord: your development is important to us, that’s why we are Great Place to Work - certified . Have a goal in mind? Share it with us so we can use some of our annual development fund to support it. We guarantee you’ll learn loads and develop both personally and professionally!
• Your well-being matters: bi-weekly coaching with Sanctus to provide Goodlordians with a safe place to talk and support your mental health
• 25 days holiday (plus UK Bank holidays) plus 1 day per full holiday year up to 32 days: We believe regular breaks are essential for well-being and we encourage (some may say expect!) all Goodlordians to take full advantage of their annual leave entitlement.
• Supporting your family: we offer Goodlordians of all genders a generous 3 months of fully-paid time off to look after their new arrivals
• Our team: we’re an energetic, sociable, and talented bunch who are super passionate about what we do and determined to make a difference. We’re all in it together, we learn from each other, we’re genuine and we don’t have time for politics