Growth Marketing Manager at Effra | London, UK | £50K/yr – £70K/yr

Effra

Growth Marketing Manager

London, UK (On-site)

£50K/yr – £70K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own and scale the growth engine for MQLs and revenue in a hands-on, ambiguity-tolerant early-stage setting, coordinating experiments across a wide mix of channels from content and SEO to partnerships, referrals, and events.

Growth Engine Ownership: drive experiments across content, SEO, paid, partnerships, referrals, and events to find scalable levers.
Ecosystem Building: cultivate clinic-owner communities, referrals with practice-management systems, and event strategy with conferences and roundtables.
Measurement and Proof: own website funnel, analytics, and attribution to convert evangelists into revenue.

Job Description

You own everything that drives MQLs and supports revenue growth.
Figure out where clinic owners hang out (professional bodies, forums, WhatsApp groups, events) and show up there.
Run fast experiments across a whole range of areas - content, SEO, paid, partnerships, referral schemes, events and communities. Kill what doesn’t work, double down on what does.
Build the case study and social proof engine - our customers are already evangelists so there’s a lot of potential here.
Own the website, funnel, analytics and attribution.
Build referral partnerships with practice management systems (e.g. Cliniko, Pabau, TM3, PPS) and anyone else who has clinic owner trust.
Own the event strategy: which conferences, dinners and roundtables are worth our time.
Work alongside the founders producing content that positions Effra as the experts in insurer billing.

Effra

EFFRA is a European industry-driven non-profit association that aims to boost investments in industrial research so as to increase productivity in European manufacturing.EFFRA promotes the development of new and innovative production technologies through the EU's Made in Europe Partnership under Horizon Europe.

Founded in 2009

Brussels, Brussels Region, BEL

23 employees (1 in marketing)

www.effra.eu