Own and accelerate revenue growth across ecommerce and subscription products by launching and scaling offerings, optimizing full-funnel performance, and building a data-led, iterative growth engine that blends social, paid, content, and creator-led channels.

• Grow the ecommerce and subscription products behind The Diary of a CEO, turning our audience into customers, and customers into repeat buyers.
• You will be responsible for launching new products and scaling existing ones, increasing how many people discover our products, how many convert, and how often they come back.
• You will own performance across the full funnel, with clear accountability for CAC, ROAS, LTV, and conversion rates, ensuring all marketing activity is driving measurable commercial impact.
• Your goal is to drive consistent revenue growth by improving how we acquire, convert, and retain customers week on week, using creative, disruptive strategies while strengthening the fundamentals, from standout campaigns to scalable growth systems.
• This means making every part of our business work harder, from social content and podcasts to paid media, email, and our website, while taking a data-led, highly iterative approach to continuously test, learn, and optimise performance.
• Revenue & growth ownership: Drive consistent revenue growth across ecommerce and subscription products by improving acquisition, conversion, and retention, with clear ownership of CAC, ROAS, LTV, and conversion performance
• Ecommerce & conversion optimisation: Maximise the value of every visitor by improving conversion rate, AOV, and revenue per visitor through continuous optimisation of landing pages, product pages, checkout, and offers
• Go-to-market excellence: Lead product launch strategies that maximise visibility, ensure strong positioning, and create scalable demand from day one
• Creative campaign development: Develop bold, culturally relevant marketing campaigns that cut through, spark conversation, and extend beyond traditional channels, turning launches and key moments into high-impact, shareable growth drivers
• Multi-channel growth & management: Own and optimise performance across all channels, including paid media, organic social, podcast, email, website, and creator/affiliate channels, ensuring they work together to drive revenue