Responsibilities

• Reporting to the Sr Director, Global Head of Demand & Marketing Operations, you’ll build and own the end-to-end customer journey for one of Reapit’s new products — from first interaction through activation, conversion, retention and expansion.
• Build the full growth funnel from visit to sign-up, activation, conversion, retention and expansion.
• Identify and remove friction at each stage of the customer journey, using customer behaviour and product data to guide priorities.
• Design and optimise onboarding journeys that reduce time-to-value and improve core activation metrics.
• Develop automated, behaviour-driven lifecycle programmes across email, in-app and CRM journeys.
• Personalise journeys based on user intent, usage patterns, customer segments and high-value behaviours.
• Run continuous experimentation and A/B testing across onboarding, messaging, pricing and product experiences.
• Define key user segments and translate product usage signals into actionable growth opportunities.
• Initiate free-to-paid conversion and upgrade pathways that support monetisation and retention.
• Identify and activate upsell and cross-sell opportunities with Product, Product Marketing, Sales and Customer teams.

Requirements

• Proven experience in B2B SaaS, ideally with product-led growth models or growth marketing for digital products.
• Strong analytical capability, including financial and commercial modelling, with a high level of proficiency in Excel and SQL.
• Experience working with business systems architecture, data models or OLAP data cubes, and the ability to understand both commercial and technical landscapes.
• A human-centred design mindset, with a test-and-learn approach to improving customer journeys and outcomes.
• Experience with product governance and customer experience mapping tools such as Segment, or similar.
• Experience with product insights platforms such as Amplitude, or similar.
• Experience with product activation tools such as Appcues or Intercom, or similar.
• Experience with CRM and marketing automation platforms such as Marketo, Salesforce or Dynamics.
• Data-driven, commercially minded and confident translating insight into action.
• Curious, experimental, outcome-focused and comfortable operating in ambiguity while building from first principles.

Benefits

• 5.5% employer pension contribution
• 22 days annual leave plus a day for your birthday, increasing by a day for every year worked
• Business permitting, we’re closed over Christmas and New Year to give you time back with friends and family
• Formal and in-house training for your learning and development, plus access to Go1 – the world’s largest online learning library
• Health benefits via Benenden Health
• Regular local and companywide social events
• Opportunity to participate in retail benefits and savings via our benefits partner, Zest!
• Flexible Working Policy and work from our London office in Farringdon 2-3 days a month