Responsibilities

• Own the end-to-end marketing strategy, define our Go-To-Market approach, and run experiments across messaging, audiences, channels, pricing and customer journeys.
• Initially, this is a very hands-on role where you will roll up your sleeves to launch and manage campaigns across digital, partner, and offline channels.
• You will have the autonomy to drive the roadmap and, as the venture scales, ownership of the marketing budget and the opportunity to build and lead a marketing team of specialist direct reports.
• Influence product development using conversion data and customer feedback to help the team prioritise features that drive acquisition.
• Develop and optimise a multi-channel growth engine by validating value propositions and scaling effective acquisition paths across search, social and direct mail.
• Implement and manage lead nurturing workflows to guide prospects through the sales pipeline, including marketing and cross-selling B2B insurance products to our existing base of 150,000+ iwoca customers.
• Own and drive core acquisition metrics and unit economics from top-of-funnel awareness to policy-bound conversion and renewals, ensuring we build a scalable and sustainable growth model.
• Create high-converting content for all acquisition channels.
• Leverage AI and automation tools to accelerate content creation, increase experimentation velocity and improve campaign optimisation.

Requirements

• 8+ years of experience owning customer acquisition in a startup, scale-up or venture environment, with responsibility for growth metrics and marketing spend.
• An experimentation mindset with the ability to design A/B tests, interpret results, and make decisions even when data is noisy or imperfect.
• A highly data-literate approach, comfortable reading dashboards, questioning anomalies, and using data to guide decisions.
• Hands-on copywriting skills with a willingness to test, iterate, and start over if campaigns don’t convert.
• Demonstrable expertise in marketing automation (HubSpot strongly preferred).

Preferred

• Experience in fintech or insurtech.
• Hands-on visual design and copywriting skills, with the ability to build and iterate your own content and assets using tools like Figma or Adobe Creative Suite.

Benefits

• Flexible working hours.
• Medical insurance from Vitality, including discounted gym membership.
• A private GP service (separate from Vitality) for you, your partner, and your dependents.
• 25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
• A one-month, fully paid sabbatical after four years.
• Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.
• 3% Pension contributions on total earnings.
• An employee equity incentive scheme.
• Generous parental leave and a nursery tax benefit scheme to help you save money.
• Electric car scheme and cycle to work scheme.
• And to make sure we all keep learning, we offer:
• A learning and development budget for everyone.
• Company-wide talks with internal and external speakers.
• Access to learning platforms like Treehouse.
• Useful links: iwoca benefits & policies
• Compensation Range: £80K - £100K