Growth Marketing & Lead Generation Manager

Cheltenham, Gloucestershire, UK (On-site)

£36K/yr – £75K/yrMid LevelPermanent

Posted 7 weeks ago

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Job Summary

Own demand generation across three buyer streams and turn commercial targets into repeatable campaigns that feed qualified leads, meetings and applications.

  • Demand-gen ownership: New SHAIR salon partners, new salon clients, new stylist leads.
  • Campaign engine: Build, test, and optimize paid and non-paid campaigns to feed leads, bookings, and applications.
  • Performance loop: Review results and iterate targeting, creative, and channels to lift conversions.

Job Description

Responsibilities

  • This role owns demand generation across three areas: New SHAIR salon partners; New salon clients; New stylist leads
  • Create qualified salon-owner enquiries and booked meetings for SHAIR.
  • Create campaigns that generate new client bookings for salons.
  • Create campaigns that generate stylist enquiries and applications.
  • This role is responsible for creating the opportunities that feed those functions.
  • Take a commercial target; Build campaigns around it; Generate qualified leads, bookings, applications, or meetings; Review performance; Improve campaigns based on results.

Requirements

  • You must have already generated real demand through lead-generation campaigns, using paid advertising.
  • Meta ads, lead-generation funnels, landing pages, retargeting, CRM follow-up, email/SMS campaigns, AI tools, campaign reporting, warm outreach, cold outreach, organic content direction, direct mail, events, and database marketing.
  • Work authorisation: United Kingdom (required)
  • Live within a one hour commute from Cheltenham.
  • This is a lead-generation role with a strong digital focus, particularly paid advertising, lead capture, retARGETing, follow-up, and repeatable campaign systems.

Preferred

  • A-Level or equivalent (preferred)