MIRAKL SAS

Growth Marketing Director

London, UK (On-site)

Salary Not AvailableDirector/Executive7+ years exp

Posted 2 months ago

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Job Summary

Own a cross-border inbound funnel and lead a small digital-marketing team to accelerate AI-enabled demand, while delivering full-funnel visibility and cross-functional alignment across EMEA.

  • Build, deploy, and optimize the SMB inbound funnel from traffic to lead conversion across digital channels.
  • Lead a three-person team, coaching growth and performance in digital marketing.
  • Coordinate with the AI Strategist, SMB sales, and RevOps to automate demand workflows and boost funnel velocity with measurable outcomes.

Job Description

Responsibilities
  • Build and own the inbound funnel end-to-end: Design, deploy, and continuously optimize Mirakl Connect's SMB marketing funnel across EMEA, from traffic acquisition to lead conversion, with a focus on digital channels
  • Lead and develop a team of three in digital marketing, driving their professional growth and performance
  • Drive AI-powered demand generation: Partner with the AI Strategist and the Mirakl Connect SMB sales team to automate and scale demand generation workflows, reducing manual effort while increasing funnel velocity
  • Own organic visibility and full-funnel performance reporting: Support GEO and SEO initiatives for Mirakl Connect across EMEA markets, and deliver actionable insights through funnel metrics (CPL, acquisition cost, pipeline contribution) to continuously improve performance
  • Align cross-functionally with the global Mirakl Connect Marketing lead, content, sales, and RevOps: Collaborate with key stakeholders of the marketing team to produce traffic-driving and conversion-optimized assets, and liaise with the Channel Manager and Revenue Operations teams to ensure clean lead processing and structured feedback loops
  • Manage relevant vendor and agency relationships in EMEA
Requirements
  • 7+ years in growth marketing, performance marketing, or demand generation — ideally in a B2B mid-market SaaS environment
  • Proven track record managing SEO/SEM/GEO, paid social (Meta, LinkedIn, etc.), display, and/or email automation campaigns at scale
  • Previous experience managing a small team or mentoring junior marketers
  • English: Fluent (C2 level required)
Preferred
  • French or German: A strong plus
  • AI-savvy: Comfortable leveraging AI automation tools to accelerate campaign ideation, audience targeting, copywriting, and performance optimization
  • Cross-functional collaborator: Skilled at navigating and aligning multiple international stakeholders
  • Team player: You collaborate effectively and share best practices to elevate team performance
Benefits
  • Public Transport Pass: Reimbursement on your public transport subscription
  • Health Insurance: Coverage tailored to individual or family needs
  • Meal Allowance: Monthly meal allowance provided by Mirakl
  • Hybrid Setup: 4 days in-office & 1 day remote
  • Gym Allowance: Access to partner gyms and wellness studios
  • Paid Time Off: Prorated paid vacation days per calendar year

Marketing Team

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