Growth Marketer at Decentralized Masters | London, UK

Decentralized Masters

Growth Marketer

London, UK (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the audience-building engine for a finance newsletter, focusing on organic growth, partnerships, and viral reach across newsletters, social, and communities.

Growth Infrastructure: Build distribution engines, SEO, and content-led funnels to convert strangers into subscribers.
Partnerships & Creator Networks: Source cross-promotions, affiliate programs, and guest placements to unlock new audiences.
Viral & Referral: Design and optimize referral loops, track viral coefficient, and scale word-of-mouth growth.

Job Description

Responsibilities

Build Organic Distribution Engines
Identify and pursue newsletter swap and cross-promotion partnerships with complementary audiences
Develop and manage an affiliate and ambassador program - turning readers into recruiters
Land podcast appearances, media mentions, and guest editorial placements
Build relationships with creators, influencers, and community leaders who already own the audience we want
Source and negotiate co-marketing partnerships with brands, tools, and platforms aligned with our readers
Create Content That Acquires Subscribers
Develop lead magnets, free resources, and tools that convert strangers into subscribers
Identify viral content formats and angles that drive sharing and organic reach
Repurpose newsletter content across LinkedIn, X, Reddit, YouTube, and TikTok to generate inbound traffic

Requirements

3+ years of experience in growth, content marketing, or audience development
Track record: demonstrated success growing an audience, community, newsletter, or media brand without relying primarily on paid advertising
Strong writer: you can craft a pitch, a partnership email, a landing page, or a social post that actually works - and then works again
Resourceful and scrappy: you've built things with limited budgets and found ways to punch above your weight
Relationship-driven: you know how to cold outreach, build rapport, and close a partnership
Analytical: you know what's working and when to pivot

Preferred

Bonus Points
A deep interest in stocks, DeFi, markets, crypto, and finance
Experience running or growing a newsletter (any niche)
Experience with referral platforms like SparkLoop, Beehiiv Boosts, or ReferralHero
Experience with SEO and content-led growth strategies
Background in financial media, investing, fintech, or personal finance content
Existing relationships with creators, podcasters, or newsletters in the finance or business space
Familiarity with tools like Beehiiv, ConvertKit, Kit, or similar newsletter platforms
Thinks in systems - you don't just run one-off tactics, you build things that compound
Has strong opinions about what makes content worth sharing