Responsibilities

• Run a focused ABM motion for high- and mid-value accounts, executing targeted multi-channel campaigns
• Work with Sales to refine ideal customer profile (ICP) definitions and prioritise target account lists
• Develop and deliver personalised content and messaging for key ABM accounts in collaboration with the wider marketing team
• Track ABM engagement, pipeline contribution, and conversion, reporting on performance and adjusting the programme as needed
• Partner with the SDR team to plan and execute outbound campaigns, providing assets, sequences, and campaign briefs
• Develop compelling outbound messaging and collateral that supports lead generation and conversion
• Monitor outbound pipeline contribution and iterate on campaigns based on performance data
• Act as a reliable, responsive marketing partner for the SDR team's day-to-day campaign needs
• Contribute to the GTM calendar, helping coordinate campaign timing and messaging across Marketing, Sales, Product, and Customer Success
• Support the translation of product and business priorities into well-executed campaign activity

Requirements

• Proven experience delivering growth or customer marketing within B2B SaaS
• Track record of running ABM programmes and executing targeted account-based campaigns
• Experience developing and executing customer lifecycle and retention marketing
• Strong cross-functional collaboration skills, comfortable working across Marketing, Sales, Product and CS
• Commercial mindset with a clear understanding of pipeline, conversion and retention metrics
• Able to manage multiple concurrent campaigns and workstreams in a fast-changing environment
• Confident using data and campaign analytics to inform decisions and iterate on activity
• Enthusiasm for AI tools and automation; you’ve got hands-on experience with tools such as Claude, which you’ve applied in-role for increased impact and efficiencies. You’re keen to experiment and find better ways to work
• Execution-focused, with strong attention to detail and follow-through
• Highly organised, able to juggle multiple campaigns and stakeholders simultaneously

Preferred

• Experience in HR Tech or employee experience platforms
• Experience marketing to the not-for-profit or public sector
• Experience supporting product launches in scaling B2B SaaS businesses
• Familiarity with HubSpot or similar CRM/marketing automation platforms

Benefits

• Competitive salary, share options, private health insurance and a range of other benefits
• Flexible/ hybrid working – the opportunity to split your time between home working and our Milton Keynes office.