Group Digital Marketing Manager at Continuum Attractions | York, UK

Continuum Attractions

Group Digital Marketing Manager

York, UK (On-site)

Salary Not AvailableSenior LevelContract

Posted 2 months ago

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Job Summary

Own the digital growth engine by turning business objectives into data-driven growth plans, optimizing conversion and ROI across paid, CRM, SEO, and analytics to unlock measurable revenue impact.

Own the strategy and execution for PPC, paid social, CRM, SEO, and analytics to optimize funnels and lift ROI.
Coordinate with attraction marketing teams and agencies to identify growth opportunities and implement scalable tools, systems, and processes that deliver commercial results.

Job Description

Responsibilities

Reporting to the Director of Marketing Services you will be the Group’s central digital marketing expert, responsible for driving measurable revenue growth through a performance-led, data-driven digital strategy.
You will lead the evolution of our digital marketing function, with accountability for conversion, ROI, and demand generation across digital channels.
Working closely with attraction marketing teams, central stakeholders, and external agencies, you will champion a performance marketing approach that identifies growth opportunities.
As both a strategic lead and hands-on specialist, you will translate business objectives into effective digital strategies, ensuring the right tools, systems and processes are in place to deliver commercial results.

Requirements

You will be a commercially driven, hands‑on digital marketer with strong B2C experience and a passion for performance.
You’ll be confident leading digital activity across PPC, paid social, CRM, SEO, and analytics, using tools like GA4 and Tag Manager to turn data into clear insights that drive growth.
You will bring a solid understanding of UX, conversion optimisation, and customer journeys, along with the ability to manage agencies, juggle multiple priorities, and communicate confidently with stakeholders at all levels.
The ideal candidate will have experience working across multi-site environments, with a strong background in paid media and CRM.
Please note that we are unable to offer sponsorship for this role; applicants must have the right to work in the UK.

Preferred

Familiarity with DotDigital and ticketing or e-commerce systems would be advantageous, though not essential.

Benefits

The opportunity to purchase additional leave
Company pension
Birthday leave
Employee discount
Wellness programmes
Free health cash plan
Income protection

Continuum Attractions

We welcome nearly two million visitors a year to our portfolio of UK visitor attractions. We recruit and retain the most passionate and effective people in the industry, with a focus on putting innovative storytelling at the heart of the guest experience. Our team across the UK are creative heads on commercial shoulders who work hard and have fun. If you are interested in a career at Continuum Attractions, please visit - www.continuumattractions.com/join-the-team Alternatively, if you would like to contact us about your project, please visit: http://www.continuumattractions.com/collaborate Our group of outstanding visitor experiences includes: The Loch Ness Centre, InvernessThe Real Mary King’s Close, EdinburghYork's Chocolate StoryEmmerdale Village Tour, LeedsCoronation Street Experience, ManchesterGreenWood Family Park, North WalesOxford Castle & PrisonSpinnaker Tower, PortsmouthAnd there’s more to come...

Founded in 1984

York, England, GBR

76 employees (14 in marketing)

www.continuumattractions.com