Golf Content Creator

London, UK (Unknown)

£28K/yr – £30K/yrMid Level2+ years expPermanent

Posted 2 months ago

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Job Summary

Own content and community alignment for a golf focused digital program, balancing brand voice and member communications while driving reach and engagement.

  • Brand & Content Ownership: Ensure content aligns with strategy and brand voice across golf channels, with a strong short form video focus.
  • Member Communications & Campaigns: Create email, member news, and app updates to inform and engage members.
  • Performance & Trends: Monitor campaign results, identify trends, and inform future tactics.

Job Description

Responsibilities

  • Supporting the Digital Marketing Manager to guarantee content aligns with the marketing strategy and reflects Archerfield as an aspirational brand.
  • Managing golf social channels with short-form video content to boost brand awareness and non-follower reach.
  • Creating email campaigns, member news articles, and app updates to inform and engage members.
  • Safeguarding the brand with a consistent tone of voice and adherence to brand guidelines.
  • Continuously seeking ways to enhance member communications both online and offline for consistent delivery.
  • Monitoring, analysing, and evaluating digital campaigns to inform future efforts.
  • Identifying new social media trends and opportunities to reach new audiences.
  • Supporting the wider marketing and golf team with administration to help deliver commercial objectives.

Requirements

  • 2+ years of professional experience in a digital marketing role.
  • Someone with a passion for golf.
  • Creative and with a keen eye for detail.
  • Positive attitude and a professional and courteous manner.
  • Being able to consider what’s next and adapt to the varying aspects in the role.
  • A strong team player with excellent communication skills and ability to collaborate with purpose.
ARCHERFIELD logo

ARCHERFIELD

Archerfield is a magnificent Estate situated between Gullane and North Berwick in picturesque East Lothian. With the Grade I listed Archerfield House lying at the heart, the land affords magnificent views of Fidra Island and the East Lothian Coastline.With a wide choice of historic and contemporary secluded accommodation, a world class Spa, state of the art Performance Centre and two links golf courses of Championship standard Archerfield has everything to make your visit an extra special one. It’s all deeply luxurious yet down to earth.

Founded in 2004
Dirleton, Scotland, GBR
60 employees (3 in marketing)

Traffic Signals

Monthly Visitors
16K
Traffic Source Mix
Search
52.5%
Direct
34.8%
Referral
7.1%
Social
4.3%
Paid
1.1%

Headcount Trend

Current headcount: ~60

Marketing Team

Marketing Team Size
3 (5% of company)