Responsibilities

• Develop and execute Polari's overall go-to-market strategy.
• Define the commercial launch plan for A-BALL across UK and international markets.
• Build and execute retail, wholesale and distributor strategies.
• Identify, evaluate and negotiate commercial partnerships.
• Develop channel strategies across direct-to-consumer, retail, pharmacy, marketplaces and distributors.
• Own commercial pricing strategy and product positioning.
• Develop revenue forecasts and commercial growth plans.
• Identify new market opportunities and support international expansion.
• Run the marketing team to ensure acquisition strategies align with commercial objectives.
• Collaborate with operations and manufacturing to ensure commercial readiness.

Requirements

• Significant experience leading go-to-market strategy for novel consumer products.
• Experience launching innovative physical products into the market.
• Experience managing multiple commercial channels including direct-to-consumer and wholesale.
• Strong commercial negotiation skills.
• Experience developing pricing, positioning and channel strategies.
• Experience building revenue forecasts and commercial plans.
• Experience working with early-stage companies or high-growth businesses.
• Experience launching products internationally.
• Strong understanding of retail, distribution and e-commerce.
• Ability to work cross-functionally with marketing, operations and product teams.

Preferred

• Experience within consumer healthcare, medical devices, wellness or sexual wellness.
• Existing network of retail buyers, distributors or commercial partners.
• Experience scaling businesses following crowdfunding or early product launches.
• Experience supporting fundraising through commercial planning and forecasting.
• Experience managing commercial teams as a business scales.