Go-To-Market Engineer - Marketing Operations (4020) at GBG Plc | Worcester, Worcestershire, UK

GBG Plc

Go-To-Market Engineer - Marketing Operations (4020)

Worcester, Worcestershire, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 1 month ago

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Job Summary

Own Salesforce-driven GTM operations, ensuring scalable, clean data flows and lifecycle automation across marketing and sales. Align routing, lifecycle stages, and reporting with RevOps, Marketing Ops, and Business Systems while safeguarding data integrity and governance across GTM tech.

Own Salesforce workflows, data model, and dashboards to drive funnel visibility and KPI consistency across Marketing and Sales.
Collaborate on lead routing, account assignment, and SLA alignment, and steward GTM integrations (HubSpot, 6sense, Cognism, SeamlessAI, analytics tools).

Job Description

Responsibilities

Design and configure Salesforce to support unified lead, account, opportunity, routing, and lifecycle processes
Maintain and evolve the GTM data model (objects, fields, relationships, validation rules)
Create documentation (data flows, field dictionaries, process maps) to support clarity and cross-functional alignment
Translate business requirements into scalable, well structured Salesforce workflows and automation
Partner with RevOps on lead routing logic, account assignment rules, opportunity stages, and SLA alignment
Support Marketing Ops in lifecycle design, scoring logic, and funnel stage definitions
Identify process gaps, missing requirements, and opportunities to streamline GTM execution
Own key GTM technology integrations into Salesforce, including marketing automation, sales engagement, enrichment (SeamlessAI, Cognism, 6sense), and analytics tools
Ensure data integrity and flow consistency across the GTM tech ecosystem
Troubleshoot integration issues and work proactively with Business Systems to maintain reliability

Requirements

Advanced Salesforce configuration experience (flows, automation, objects, fields, validation rules, dashboards, routing workflows)
Experience partnering with Marketing Ops, RevOps/Sales Ops, and Business Systems to deliver GTM system changes
Experience with CRM migrations and consolidations, including Salesforce
Strong understanding of B2B GTM funnels, routing logic, lifecycle stages, and operational KPIs
Hands-on experience with GTM tools such as HubSpot, 6sense, Cognism, SeamlessAI, sales engagement platforms, and enrichment/analytics tools
Ability to scope, gather requirements, manage a backlog, and prioritize with cross‑functional stakeholders
Strong technical problem solving skills and a structured, documentation first mindset
Ability to communicate technical concepts clearly to non‑technical partners

GBG Plc

3.6 Glassdoor

GBG is the leading expert in global identity and location tech, enabling safe and rewarding digital lives for genuine people, everywhere. For over 30 years, we have combined global data with our innovative technology to make sure that genuine people everywhere can digitally prove who they are and where they live. We are an essential ingredient that protects against digital crime, strengthens business resilience and drives responsible growth, at scale, across a diverse range of sectors. Today, our team of over 1,100 people serve more than 20,000 customers globally.

Founded in 1989

Chester, England, GBR

1.3K employees (81 in marketing)

www.gbg.com

62% recommend to a friend

75% CEO approval