Go-To-Market Engineer - Marketing Operations (4020) at GBG | Worcester, Worcestershire, UK

GBG

Go-To-Market Engineer - Marketing Operations (4020)

Worcester, Worcestershire, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own GTM data integrity and Salesforce-driven lifecycle, routing, and funnel visibility across Marketing and Sales to accelerate unified GTM execution.

GTM System Ownership: Drive end-to-end Salesforce design, data model, and automation to support unified lead-to-opportunity lifecycle.
Integrations & Data Quality: Ensure reliable integrations with marketing, sales, enrichment, and analytics tools, and maintain data consistency.
Cross-Functional Enablement: Align RevOps, Marketing Ops, Sales, and Business Systems with clear data flows, governance, and reporting.

Job Description

Responsibilities

Salesforce Architecture & GTM Design: Design and configure Salesforce to support unified lead, account, opportunity, routing, and lifecycle processes.
Maintain and evolve the GTM data model (objects, fields, relationships, validation rules).
Create documentation (data flows, field dictionaries, process maps) to support clarity and cross-functional alignment.
GTM Process Design & Automation: Translate business requirements into scalable, well structured Salesforce workflows and automation.
Partner with RevOps on lead routing logic, account assignment rules, opportunity stages, and SLA alignment.
Support Marketing Ops in lifecycle design, scoring logic, and funnel stage definitions.
Identify process gaps, missing requirements, and opportunities to streamline GTM execution.
Integrations & Tech Stack Ownership: Own key GTM technology integrations into Salesforce, including marketing automation, sales engagement, enrichment (SeamlessAI, Cognism, 6sense), and analytics tools.
Ensure data integrity and flow consistency across the GTM tech ecosystem.
Troubleshoot integration issues and work proactively with Business Systems to maintain reliability.

Requirements

Advanced Salesforce configuration experience (flows, automation, objects, fields, validation rules, dashboards, routing workflows).
Experience partnering with Marketing Ops, RevOps/Sales Ops, and Business Systems to deliver GTM system changes.
Experience with CRM migrations and consolidations, including Salesforce.
Strong understanding of B2B GTM funnels, routing logic, lifecycle stages, and operational KPIs.
Hands-on experience with GTM tools such as HubSpot, 6sense, Cognism, SeamlessAI, sales engagement platforms, and enrichment/analytics tools.
Ability to scope, gather requirements, manage a backlog, and prioritize with cross-functional stakeholders.
Strong technical problem solving skills and a structured, documentation first mindset.
Ability to communicate technical concepts clearly to non-technical partners.

Preferred

Advanced Salesforce configuration experience (flows, automation, objects, fields, validation rules, dashboards, routing workflows).
Experience partnering with Marketing Ops, RevOps/Sales Ops, and Business Systems to deliver GTM system changes.
Experience with CRM migrations and consolidations, including Salesforce.
Strong understanding of B2B GTM funnels, routing logic, lifecycle stages, and operational KPIs.
Hands-on experience with GTM tools such as HubSpot, 6sense, Cognism, SeamlessAI, sales engagement platforms, and enrichment/analytics tools.
Ability to scope, gather requirements, manage a backlog, and prioritize with cross-functional stakeholders.
Strong technical problem solving skills and a structured, documentation first mindset.
Ability to communicate technical concepts clearly to non-technical partners.

GBG

G.B.G is a great Iranian business group, founded in 1953 with over 10 active companies. The most famous companies of GBG are Golestan, Mehvar Machine, Asan Motor and Atlas Khodro. These companies operate on automotive sales and after sales services, consumer goods products, warehouse and logistics, IT and etc with over thousand staffs.GBG companies have partnership and authorized dealer from some multinational companies such as Komatsu, Hyundai, Kia Motors and Twinings. GBG companies with dynamic environment have desirable opportunities for all active and smart managers and specialists.

Founded in 1953

Tehran, Tehran Province, IRN

405 employees (34 in marketing)

golestan.com