Responsibilities

• Build a bold, actionable global social strategy for FY28, setting out where Trainline should play, how we should show up and what success looks like across markets.
• Review Trainline’s existing social media strategy, channel approach and content performance to identify opportunities to improve effectiveness, efficiency and audience engagement.
• Develop clear recommendations for evolving our social strategy over the next 12 to 24 months, positioning social as a strategic growth channel across Europe.
• Redesign how we plan, create and distribute social-first content, recommending ways of working that enable faster, more agile and culturally relevant output.
• Create a scalable content operating model that helps teams increase impact without increasing complexity.
• Identify where AI can transform ideation, production, localisation and reporting, turning those opportunities into practical workflows that improve quality, speed and efficiency.
• Define how Trainline can become more relevant with younger audiences by identifying platform behaviours, creator opportunities and emerging trends that should shape our future approach.
• Provide guidance to the Social Media Executive, influence senior stakeholders across Brand, Creative and Marketing, and bring fresh external perspective that challenges existing thinking.