Responsibilities

• Lead best‑in‑class social and influencer strategy, ensuring alignment with broader brand and communications frameworks.
• Act as the strategic guardian between brand strategy, creative ambition and influencer execution.
• Elevate the quality of social and influencer work across agencies globally, setting clear standards for excellence.
• Partner with markets to upskill strategic capability and challenge outputs to be braver, sharper and culturally relevant.
• Operate as a deep subject matter expert in creators, living and breathing the creator economy across platforms and formats.
• Shape influencer strategies within a connected media ecosystem, articulating how creator activity drives ROI and business impact.
• Stay ahead of cultural, platform and behavioural shifts to future‑proof influencer and social strategies.
• Lead on influencer strategy within Groupe new business pitches, shaping compelling social and creator‑led growth narratives.
• Act as a trusted senior advisor to clients on cultural positioning, social behaviour and influencer effectiveness.
• Contribute to internal and external thought leadership, helping position Publicis Media as a leader in influence and culture.

Requirements

• Proven experience in influencer marketing, social strategy or cultural consultancy within an agency or brand environment with over 10+ years of experience.
• Ability to work in highly matrixed organization and successful in managing teams with indirect influence
• Deep understanding of internet culture, creators, Gen Z behaviours and emerging subcultures along with an understanding of global social and influencer ecosystems and platform dynamics
• Strategic and creative thinker, able to turn cultural insight into measurable brand impact.
• Strong storytelling and presentation skills, with senior‑level client credibility.
• Comfortable navigating fast‑moving environments and evolving cultural landscapes
• Strong leadership, project management, and communication skills

Benefits

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
• Full details of our benefits will be shared when you join us!