Responsibilities

• Demand Generation, Pipeline, and Budget: You'll own the demand generation strategy across inbound, outbound, paid search, events, content, and webinars, with SQL and pipeline targets aligned to the revenue plan.
• ICP and segment-level targeting strategy: You'll define and maintain the ICP and segment-level targeting strategy, keeping programmes focused on the accounts most likely to convert across Natterbox's core verticals.
• Budget management: You'll manage the marketing budget end-to-end: allocating it across channels, tracking spend, and justifying every pound against pipeline outcomes in your quarterly report to the CRO.
• Accountability for marketing-sourced and marketing-influenced pipeline metrics, and present them clearly to leadership.
• GTM Strategy, Product Marketing, and Sales Enablement: You'll own Natterbox's GTM strategy, positioning, messaging, competitive differentiation, and vertical-specific value propositions, and keep it current as the product and market evolve.
• Website ownership: You'll own the website as a commercial and conversion asset, messaging, structure, content, and SEO direction, working with agencies and the team to keep it performing.
• Primary marketing counterpart to the CRO: daily alignment on pipeline, sales priorities, territory coverage, and revenue stage needs.
• Annual marketing planning: You'll drive the annual marketing planning process, translating commercial targets into quarterly plans with defined budgets, channels, and measurable outcomes.
• Brand, Content, Customer Marketing, and Events: You'll own the Natterbox brand globally, visual identity, tone of voice, and consistency across every customer and prospect touchpoint.
• Content strategy: thought leadership, blog, case studies, video, webinars, and executive profiling, ensuring content serves both pipeline and credibility goals.

Requirements

• 3+ years in a B2B SaaS or technology marketing function at a leadership level, with direct accountability for pipeline, budget, and revenue contribution, not just brand or comms delivery.
• End-to-end ownership of demand generation: strategy, channel mix, budget allocation, and SQL targets, with results backed by data.
• Product marketing experience, turning new features and capabilities into positioning, messaging, and launch programmes that land with customers and prospects.
• Managed a marketing budget with commercial discipline: tracking spend, reporting on ROI, and making trade-off decisions when priorities shift.
• Managed and developed a small team: set direction, reviewed execution, and held people accountable.
• Experience managing agencies across SEO, paid search, PR, and events simultaneously.
• Commercial acumen: you connect marketing activity to pipeline and revenue outcomes and communicate that clearly to the CRO without being prompted.
• Player-coach mindset: you can set strategy and execute. You don't consider hands-on work beneath the role, you consider it part of it.
• Salesforce literacy: you understand campaign attribution, opportunity management, and Contact Roles, and you can tell when the data is wrong and why.
• Product marketing instinct: you can read a product update and know immediately how to position it, who it's for, and what to say.

Preferred

• Hands-on familiarity with Pardot (Marketing Cloud Account Engagement) and Salesforce Flows or equivalent automation tooling.
• Experience with ABM platforms, intent data tools, or advanced lead scoring models.
• Experience designing or scaling a PLG motion in a B2B context.
• Familiarity with the CCaaS, Voice AI, or contact centre technology landscape.
• You've worked in or alongside financial services, fintech, contact centre, UCaaS, or adjacent B2B technology, or can demonstrate a track record of getting up to speed fast in technical, regulated markets.
• Operated in a Salesforce-native environment, with a working understanding of campaign attribution, CRM data quality, and marketing measurement, including what happens when they break.

Benefits

• Private medical insurance
• 25 days holiday increasing to 30 days after 2 years (plus bank holidays)